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NBA inks $1 billion deal with Sportradar for betting data and streaming
The National Basketball Association (NBA) inked an expansive eight-year contract worth US$1 billion with Sportradar for data and live game video eight-year to betting operators in the US and internationally.
The contract kicks in with the start of the 2023/24 season, covering the NBA, Women’s National Basketball Association, and the developmental G League.
A dedicated Sportradar team will work on fan experience elements, such as new data products development or innovations for betting operators and media partners.
The NBA and Sportradar’s existing partnership, which stretches back to 2016, will remain in place until the end of the 2022/23 campaign.
The NBA will get a three percent Sportradar equity stake held in Class A ordinary shares on a fully diluted basis for the duration of the deal.
The new deal includes distribution rights for player tracking data used for the first time.
The NBA and Sportradar will continue to protect the integrity of games, including the use of Sportradar’s Universal Fraud Detection System (UFDS) to monitor global betting activity and trends worldwide.