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Kraft Heinz withdraws products from Tesco stores over pricing feud
Kraft Heinz has halted its product deliveries to Tesco stores in the United Kingdom due to a conflict on pricing. The American multinational food company pulled out its goods from the shelves of the British general merchandise retailer's outlets this week as their disagreement was not resolved.
According to BBC News, many of Kraft Heinz's products are already out of stock at Tesco, and the latter is not ready to make new shipments until their pricing row is sorted out. The company still assured customers that it is working with Tesco to fix the situation quickly.
The conflict arose after Tesco refused to raise the prices of Kraft Heinz products as being requested. The latter explained that due to the rising production costs, a price increase is necessary.
However, Tesco does not agree and, through its spokesperson, said, "We will not pass on unjustifiable price increases to our customers. We are sorry that this means some products are not available right now but we hope to have this issue resolved soon."
The representative further said that Tesco is "laser-focused on keeping the cost of the weekly shop in check" because it knows that household budgets are under increasing pressure these days. It believes that it has a responsibility to ensure customers get the best possible value, especially at this time when people are having difficulties making both ends meet.
In any case, many food manufacturers have already warned that with the endless rising costs, they may need to raise their prices for retailers. But Tesco is one of the supermarkets that are trying their best to keep prices low for customers as they are aware most households today are struggling with the cost of living.
Through its own spokesman, Kraft Heinz also explained the issue with the pricing. The food producer said that it was all down to "today's challenging economic environment - with commodity and production costs rising."
Finally, Kraft Heinz said it is confident that it will arrive at a positive resolution with Tesco. It also assured the consumers that the company always considers how it can provide value for its products through price, size, and packs. It mentioned that it also looks at a price point that can work within the budget.