HouseLens Opens Online Real Estate Photography Marketplace to Real Estate Agents

NASHVILLE, Tenn., March 09, 2017 -- HouseLens, the nation’s leading provider of real estate visual marketing services, is opening HouseLens MarketPlace to its network of more than 100,000 real estate agents.

MarketPlace is an online hub where agents can connect directly with local real estate photographers, request project quotes, put shoots out for bid, and download the content produced for them.

“HouseLens completes tens of thousands of shoots per year through our professional services, and MarketPlace is complementary to that,” says HouseLens Founder & CEO Andrew Crefeld. “We saw a real need in the industry for an online hub where agents and photographers can connect directly, and we’re filling that need with an easy-to-use platform that puts everything at the agents’ and photographers’ fingertips.”

MarketPlace allows agents to search for real estate photo, video, 3D, and drone imaging professionals in their area. Full-featured profiles make it easy for agents to review photographers’ work and select just the right professional. Agents can choose whether to request quotes directly from specific photographers or put shoots out for competitive bid. All communication, content delivery, and payment happens directly in MarketPlace, so agents don’t have to keep track of anything outside the platform. Best of all, signup is completely free – agents simply pay for the shoots they book.

“We designed MarketPlace with an eye to maximum usability and convenience, both for the agent and the photographer. In addition, we’re the only real estate-focused photography hub that offers native hosting and delivery of photos, video, and 3D at no additional charge,” Crefeld says.

Photographers who use MarketPlace can also adopt ArtistPro, HouseLens’ MarketPlace-integrated SaaS platform of business management tools. The platform includes HouseLens’ industry-leading single-property webpages, which command an average viewing time of four-and-a-half minutes.

“The MarketPlace-ArtistPro integration means that agents can have their MarketPlace content delivered with the same field-tested marketing tools that are available to HouseLens customers. Marketing a listing on social media is especially easy,” Crefeld says.  

With MarketPlace and ArtistPro, HouseLens provides agents with a way to satisfy buyers’ and sellers’ demand for visual content and on-demand marketing.

“On-demand services are a defining feature of today’s business landscape,” Crefeld says. “As real estate agents rise to the occasion in this area, their vendors have to do the same. MarketPlace and ArtistPro together give real estate agents and photographers the tools they need to succeed as entrepreneurs in the new economy.”

For a closer look at Marketplace or ArtistPro, visit MyHouseLens.com. For more information about HouseLens, contact Director of Marketing Kathryn Royster at [email protected].