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Hotel Email Marketing: Campaigns and Strategies

Hotel Email Marketing: Campaigns and Strategies

Looking for ideas on how to create effective hotel email marketing campaigns?

Or you wanna know what the core difference between famous hotels and others is?

We have analyzed a big number of hotel emails, structured the information and compiled the examples to make a guide to email marketing for hotels for your convenience. Choose any of these free email marketing templates and modify them in accordance with your preferences and business needs.

Hotel newsletters types

In the hotel business, just like in all other spheres, both promo and event-triggered emails are required. But don’t bother to make beautiful welcome emails as you normally send emails to only existing guests. Messages of other types are far more important here.

Reservation confirmation

This is probably a crucial type of emails for you. Customers need to be sure that you are aware of reservation.

First of all, specify exact dates for check-in and check-out, with exact time and address.

It’s great when you provide guests with an option to modify reservation — as well as to contact hotel managers at any time.

Some agencies like Airbnb ask registrants to download their app. A pretty convenient solution as it’s easier to contact you.

Reminder email

The very first email you send is to confirm the dates, now you are to remind guests that you are waiting for them. Why?

➢ they may forget about it, so you show your care;

➢ they could have changed their plans to come to your town or decide to stay somewhere else. So, you will know in advance that registration is canceled, then you’ll be able to offer this room to others;

➢ you ensure clients that you are still waiting for them.

A necessary information for a hotel email newsletter:

➢ dates;

➢ duration;

➢ total price;

➢ services included the total sum.

We recommend including the following additional info:

➢ extra services;

➢ local traditions;

➢ calendar of local events;

➢ activities.

Tip: ask guests to make a screenshot of your contact info for the case they get offline.

Feedback email

Feedback emails are an essential part of hotel email marketing.

You need to know if the guests are really satisfied with the services you provide.

Tip: most people would like to give a complete answer. So let them leave a comment — for example, on the landing page of your website. Don’t forget to thank customers for sharing their opinion.

Sales

When do people usually stay at hotels? Mostly on a business trip. So, the sales will not attract them to come, even if you give 25% off. They will come when business partners are ready for negotiations.

But everything is completely different for the summer resorts. In the Spring, we already start looking for the best place to spend summer vacation at. In this case, your offer is capable of motivating people to come to you.

Promo emails

What types of promo emails can you send? Yes, promote your services:

➢ Spa;

➢ Swimming pool;

➢ Room cleaning service;

➢ Restaurant, etc.

If you offer dining rooms or conference halls for offline events — let your guests know about it! Some may get interested in meeting their partners there.

Announcements

Announce special events or season beginning.

Offline events

Famous hotels like Hilton arrange offline events and celebrations. There are many reasons for a festive event. So invite the guests who stayed at your hotel to visit your Halloween Party or invite them to celebrate Christmas with you!

The beginning of the season

Horse races are popular today. Why not inform guests about this event and invite them to see this? Especially, when guests don’t need to worry about tickets, hotel, and provision as you have taken care of everything. Great idea, isn’t?

Big hotels usually provide their guests with delicious food and various activities like night performances and gyms. And, of course, they inform their guests about events like the start of a sports season (Baseball, American football, etc).

Why not even announce the beginning of the ski season?

Membership emails

People like to be the members of clubs, to have silver, golden and platinum cards in restaurants and shops — and it concerns hotels, too. The Hilton hotels inform customers how many dollars they should spend to get the next level card. They also invite new guests to join the club. It seems to be a good way to convince guests to stay at the hotel again.

Conclusion: tips and tricks for hotel email newsletter

➢ The design of successful marketing emails for hotels must mirror your website design

Stick to the brand color scheme and same logo and menu location.

➢ Use only high-quality photos

As only they are capable of appealing to customers emotions.

➢ Add a map

Some would take a taxi to get to the hotel. But what if a guest goes for a walk in the evening after long and tiring negotiations?

Besides, the map shows if there is a cafe or a movie theater near your hotel in case your guests want to get some rest before going to bed.

Place the map in the footer.

➢ Contact information

It should be placed in the footer, too.

Provide your customers with several numbers or install a multi-channel phone.

Remember that people are new to your town. And a concierge may be the only person guests may come for help to.

➢ Awards and rates

Always include them into emails. Guests would be delighted to know they are staying at a top-ranked hotel.

Never ignore the chance to boast.

➢ Login button

If your guests have an account with your website, offer them the “login” button in the footer. At any time, they will be able to check their personal info, bonuses, discounts, etc.

So… You may create your own email templates or pick the ones provided by this user-friendly email designer. You will only have to select the one that you like the most, customize it down in accordance with your brand design and send out to your loyal guests.

We sincerely hope that when creating hotel email marketing newsletters, you will stick to our recommendations and ideas to build a closer friendship with your customers!

This article does not necessarily reflect the opinions of the editors or management of EconoTimes

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