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Boston, May 18, 2017 -- Recent government mandates that hold health systems responsible for the entire episode of care mean that hospitals must reach their patients beyond the traditional care setting.
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Forward-thinking hospitals are engaging with patients in their everyday lives – before, during and after surgery, a medical procedure or treatment – by connecting with them on digital devices in ways that acknowledge how people understand and process health information.
U.S. adults are barraged with an average of 5,000+ advertisements and brand exposures every day. Only 12 of these actually make an impression.
How do you cut through the noise and influence behavior change?
“With technology that seamlessly integrates into patients’ lives and content that engages them on an intrinsically human level,” says Betsy Weaver, Ed.D, CEO and Co-founder of digital health company UbiCare. This means content that addresses the basic human needs for knowledge, expectations and feeling understood and supported.
“Hospitals that engage their patients in this way are impacting patient self-care management and decision-making – as well as the hospitals' bottom line,” Weaver says.
Expanding care beyond the four walls is both a new responsibility and opportunity for hospitals and health systems. Guidance on using technology to impact quality of care, cost and health outcomes, while still engaging patients on a truly human level, can be found in the new white paper, “A Digital Strategy for Succeeding in Care, Cost & Quality.” Get the white paper here.
About UbiCare
UbiCare, a digital health company, provides engagement solutions enabling hospitals to be at the forefront of patient-centered innovation and value-based care. Through targeted education, mobile connections and real-time data, UbiCare's interactive SmarteXp platform improves your hospital's quality of care and operational efficiencies. For more information, please visit ubicare.com.
Attachments:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4b060925-22c7-4c27-a6d8-70865956aa19
Jackie Simon UbiCare 617-524-8861 [email protected]
