FIFA inked a multi-year deal with Upland ahead of the World Cup in Qatar later this month to give football fans a chance to collect NFTs of the games’ highlights.
in addition to the opportunity to own NFTs, football fans can virtually support their favorite national team from any part of the world with FIFA's integration with Upland.
FIFA also detailed a series of new Web 3.0 games and applications to deepen relationships with digitally native supporters..
The world governing body of soccer hopes to educate other demographics about the benefits of Web 3.0 innovations.
Upland plans to introduce a replica of Lusail Stadium and other FIFA-branded apparel while also establishing a reward system for fans.


Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate
Extreme heat, flooding, wildfires – Colorado’s formerly incarcerated people on the hazards they faced behind bars
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices
Champions League final 2025: a battle for glory against a backdrop of money and fashion
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings
Gold and Silver Prices Slide as Dollar Strength and Easing Tensions Weigh on Metals
U.S. Plans $115 Million Counter-Drone Investment to Secure FIFA World Cup and Major National Events
U.S. Stock Futures Edge Higher as Tech Rout Deepens on AI Concerns and Earnings
Vietnam’s Trade Surplus With US Jumps as Exports Surge and China Imports Hit Record
TrumpRx Website Launches to Offer Discounted Prescription Drugs for Cash-Paying Americans
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 



