Falcon.io Introduces Instagram Publishing Flow for Stories and Carousel

NEW YORK, June 15, 2017 -- Falcon.io, a social media management and customer experience (CX) platform, now allows customers to plan, execute and optimize their Instagram marketing strategy from a single platform with a new publishing flow. With this update, Falcon.io becomes the only platform of its kind that enables customers to create and schedule Instagram Stories and carousel posts of up to 10 images or videos, in addition to single image or video posts. Falcon.io’s newly redesigned Hub mobile app also enables customers to get a full overview of all scheduled and published Instagram content, receive push notifications for posts ready for publication, and collaborate with their team on content.

With more than 700 million active users, Instagram is now more popular than Twitter. Since its launch on August 2016, Instagram Stories now accounts for 200 million daily active users, surpassing Snapchat. Businesses have flocked to the social media network to showcase their brands in a visually captivating way through images and videos, including Instagram Stories. In addition to posting single images or videos, brand marketers using Falcon.io’s new Instagram publishing flow now have the unique ability to:

• Prepare and publish sequences of Stories, rather than individual Stories one at a time, giving brands a powerful way of showcasing what may seem to followers as spontaneous, authentic content in a deeply curated, consistent, and on-brand way; and
• Add navigable URLs for accounts with a verified badge, directing followers to collateral marketing on other platforms, such as a video on YouTube or e-commerce site. 

“The ability to create and schedule Instagram content directly through the Falcon.io platform has made it even more of a versatile tool in our social media strategy,” said Brandon Edler, content manager and creative strategist at The Finish Line. “Enabling the marketing team to collaborate and approve posts within the new publishing flow ensures that everything we post to Instagram has an end to end audit trail that ensures our team stays on brand and delivers value.”

Through the Falcon.io platform, marketers have access to an editorial content calendar to get a visually clear and simple overview of how Instagram/Stories campaigns align with the rest of their social marketing strategy across all networks. With one shared content calendar and rich content pool, marketing teams can easily ensure quality and brand consistency across business units. Customers can also create and schedule content, monitor metrics, and collaborate with their team from a central location, with minimal reliance on the native app.

“Instagram is now the most-used platform for visual storytelling and holds great potential for brands to reach new audiences in stimulating ways,” said Mikael Lemberg, director of product innovation and partnerships at Falcon.io. “We’re committed to making it easy for our customers to enhance the quality of their content directly on our platform while ensuring brand consistency across all social networks.”

Falcon.io’s Instagram publishing flow is currently available to all customers. The Falcon Hub app is available on iOS and coming soon to Android. To learn more about Instagram marketing, download our free handbook, How to Create a Social Content Strategy. For more information on the Falcon platform, visit: www.falcon.io.

Additional Resources
Follow Falcon.io on LinkedIn: https://www.linkedin.com/company/falconio
Follow Falcon.io on Twitter: https://twitter.com/FalconIO
Read more on Falcon.io’s Insights Hub: https://www.falcon.io/insights-hub/

About Falcon.io
Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing and managing customer data. The company enables their clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Falcon.io’s diverse and global client portfolio includes Carlsberg, Flying Tiger Copenhagen, Toyota, Founders Entertainment, The Finish Line, William Grant & Sons, IWC Watches, Coca-Cola, and many more.

Visit Falcon.io at https://www.falcon.io/ or https://twitter.com/falconio.

Media Contact
Justin Ordman
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