Expanding Your Clients for Your Cleaning Franchise

The good thing when you decide to open a cleaning business is you will never run out of clients. Whether you are targeting residential or commercial establishments, some people are willing to get the services you offer. When you have a cleaning franchise, you will make it even easier to convince people to choose your services. Franchises have an established name in the industry, so a lot of people trust them. Some brands already built a strong following, and when you open the business in your area, you can expect them to choose you. However, you need to work hard to expand the number of clients that you have if you want to succeed in operating this business.

Word of mouth

After the first few customers have received your cleaning services, you need to tell them to refer you to their friends or relatives who also need cleaning services. Give them your contact information or ask them to follow your social media accounts. Since they have first-hand experience of the services you provide, you can expect other people to believe their testimonials.

Social media

You need to work on your social media accounts. If people want your services, it needs to be easy for them to reserve them. The good thing with a franchise is that you already have a franchisor who will deal with this aspect of the business for you. If people are living near you who wish to avail of the cleaning services, you will get an instant referral. Everyone is using social media accounts these days, and having active accounts helps bring you closer to your potential customers.

Work with other franchisees

You need to establish a positive relationship with other franchisees. If you are operating in different locations, you don't need to worry about customers since you are targeting different markets. You can ask them to recommend you if they are in your area, and you can also do the same thing for them. Besides, you are both working for the same company, so you are helping yourself when you help them.

Advertise locally

Although your franchisor will work on the advertising aspect of the business, you also need to work on it yourself. The national ads might not be relatable for the people in your area. Therefore, you need to come up with a marketing campaign that is suitable for your target customers. However, you need to seek permission from the franchisor first since you can’t launch your own marketing effort any time you want.

Do a great job

When you offer quality cleaning services, you can expect people to come to you if they need the said services again. You don’t need to say anything since the result of the cleaning job speaks for itself. It is also not difficult asking your previous customers to say something good about you since they believe in your services.

You have tremendous opportunities to profit as a cleaning franchisee. You need to work hard and motivate your employees to do the same.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes