Diamond Assets Hires Vicki Lyons as Chief Alliance Officer

JANESVILLE, Wis., March 27, 2018 -- Diamond Assets, the most trusted Apple trade-up partner for schools and enterprises, announced the hiring of Vicki Lyons as chief alliance officer. Click to tweet.

Lyons joins Diamond Assets from the School District of La Crosse, Wis., where she was director of technology services. Lyons led the implementation of an equitable digital learning environment, securing an iPad for every student in grades 4-8, and a MacBook Air for every student in grades 9-12. Chief alliance officer is a newly created position at Diamond Assets. In that role, Lyons will spearhead the development of key partnerships to help grow the company.

“Vicki has served Wisconsin school districts with their educational and information technology needs for more than 25 years, and is known as a leader for educational administration, technical specialists, and business partners,” said Mike McKenna, president of Diamond Assets. “She will be an important resource for us as we work with schools and enterprises throughout the country to ensure that they are able to secure the best technology for their learning and enterprise environments.”

In addition to her work with the School District of La Crosse, Lyons is a Certified Educational Technology Leader through the Consortium for School Networking. As a board member, she guided the policies and practices that shape educational technology structures and culture. As past chair of the Wisconsin Educational Technology Leaders, she led colleagues in sharing policies and best practices. She served as the Vice Chair of the WiscNet Board, an organization dedicated to providing  high-speed internet services for K-12, higher education, cities, counties, and non-profit organizations. She was named an Apple Distinguished Educator in 2015.

Lyons earned a master’s degree in business telecommunications from University of Wisconsin-Eau Claire, and a master’s degree in educational administration from University of Wisconsin-Superior.

About Diamond Assets
Diamond Assets is the most trusted Apple hardware trade-up partner, working with organizations to maximize the residual value of their Apple devices. Founded in 2014, the company has grown to 120 employees located at their Janesville, Wis. headquarters and across the country. For more information visit www.diamond-assets.com.

For information contact:

Linda Muskin, 847.432.7300
[email protected]

Mara Conklin, 847.816.9411
[email protected]