CJ ENM, Lotte, and E-mart are three major companies that are reportedly competing to acquire
W Concept, a women’s fashion shopping mall in South Korea. These companies are included in the shortlist and already in the discussion for the final price of the deal.
The bidding for candidates
As per The Korea Times, IMM Private Equity that operates W Concept Korea, is in talks with CJ ENM, Lotte, and E-mart for the acquisition cost. IMM PE purchased the shopping mall in 2017 but decided to cash out.
Citigroup Global Markets Korea Securities, the company’s sales advisor, will be in charge of picking the winning bidder, according to investment bank industry sources. Now, the three mentioned firms are set to compete as the final bidders. The main bidding is expected to take place within this month, and the announcement of the winner will immediately follow.
It was revealed that another company was named as a bidder, and it is the 11STREET, but before the final bidding was called, it dropped out from the race. CJ ENM was confirmed as a candidate in December last year and pushed through, and now looking forward to the win and eventual owning of W Concept.
Why W Concept was put up for sale
Pulse News reported in February that many retailer giants in South Korea expressed interest in acquiring W Concept. They have been chasing for it as the women’s online fashion mall is really one of the biggest and most popular in the country.
W Concept is said to be the no. 1 brand in the women's online fashion market. It currently has 30% percent of the market share in the trade and ranks at no. 2 in the overall fashion mall business in the country. However, even with this record, IMM Private Equity is selling as it failed to focus on women’s wear that has been its main theme since the beginning.
The attempt to enter other sectors like men's wear only made W Concept lose its focus on selling clothes exclusively for women. As a result, its exclusiveness was breached and somehow affected its branding and sales.
But then again, the mall is now trying to expand to accommodate other demographic groups in the fashion industry. For this change, it seems that the best option is to sell to a company that can help W concept grow further with its new goal to expand its selections.


Rio Tinto Posts Strong Q4 Iron Ore and Copper Output on Operational Recovery
Netflix Stock Slips After Earnings as Soft 2026 Guidance Overshadows Subscriber Milestone
United Airlines Posts Record Q4 Revenue as Premium Demand Lifts Earnings
Pop Mart Shares Surge in Hong Kong After First Buyback in Nearly Two Years
HKEX’s Permissive IPO Rules Could Open Opportunities for Korea to Strengthen Its Position in International Listings
California Attorney General Orders xAI to Halt Illegal Grok Deepfake Imagery
Micron to Buy Powerchip Fab for $1.8 Billion, Shares Surge Nearly 10%
Trump Signs Executive Order to Limit Wall Street Investment in Single-Family Homes
Syrah Resources and Tesla Extend Deadline on Graphite Supply Dispute to March
China Halts Shipments of Nvidia H200 AI Chips, Forcing Suppliers to Pause Production
Nvidia CEO Jensen Huang Plans China Visit Amid AI Chip Market Uncertainty
Renault Group Global Sales Rise 3.2% in 2025 on Strong International and EV Demand
Court Allows Expert Testimony Linking Johnson & Johnson Talc Products to Ovarian Cancer
Trump Criticizes NYSE Texas Expansion, Calls Dallas Exchange a Blow to New York
Global DRAM Chip Shortage Puts Automakers Under New Cost and Supply Pressure
White House Pressures PJM to Act as Data Center Energy Demand Threatens Grid Reliability 



