Buzzer extends NBA and WNBA partnerships

Buzzer has signed multi-year agreements to extend its distributorship for the NBA League Pass and WNBA League Pass out-of-market live game streaming services and provide pay-per-view (PPV) access to key game windows.

Users will be able to use the live sports platform’s micropayment offering to watch live games via the respective League Pass products from US$0.99.

They could also take advantage of Buzzer’s recently introduced credit system to purchase partner content.

Buzzer will also provide personalized notifications for its users that cater to their interests and betting habits.

Bo Han, founder, and chief executive of Buzzer, noted that their renewal with the NBA and WNBA builds off last season’s success in reaching younger generation fans who opt for shorter-form content and tend to be more player-centric.

Buzzer’s average user is 25 years old, which demonstrates how they can drive new, younger audiences, engagement, and revenue to leagues while also complementing distribution platforms.

He added that Buzzer reduces friction and makes it easier to watch live NBA and WNBA League Pass games by providing access to Moments via microtransactions. Users can now also redeem credits at an equivalent price point across the platform.