Samuel’s endorsement deal with the Jordan brand comes after he signed a three-year, US$73.5 million contract extension ahead of the 2022 season.
The partnership will also include more focus on new sustainable technology solutions beyond the racetrack.
Walt Disney promoted Alisa Bowen to become Disney+ president as it prepares to launch the new ad tier subscription.
It's unclear how possible alliances for other NFT categories, like video and fantasy sports, are doing.
The multi-year partnership deal also gives Manchester-based Castore branding on Red Bull apparel and the race suits of drivers Max Verstappen and Sergio Pérez.
The NBA’s Phoenix Suns were recently valued at more than US$2 billion by Sportico and US$1.8 billion by Forbes.
The renewed partnership between the NBA team includes a variety of marketing and community initiatives.
ondon Heathrow maintained its first-place ranking among European hubs, but it dropped from its global ranking of number 1 in 2019 to number 22 this year.
The ‘Luminary’ honor is the highest level of recognition accorded at the Red Dot Award: Design Concept.
The renewal lets Sky Sports deliver 135 regular season games, the All-Star Weekend, the playoffs, and the Finals.
MonkeyLeague will release a fresh set of AC Milan-themed game materials, including characters, skins, and venues.
Boston Red Sox inks $170 million jersey patch deal with MassMutual
The Boston Red Sox has agreed to a ten-year jersey patch sponsorship deal with insurance company MassMutual worth $170 million, which could reportedly be as much as US$20 million per season when factoring in performance bonuses.
The Major League Baseball (MLB) team is ‘close-mouthed’ on the MassMutual deal due to it not being officially signed and rival financial services brand John Hancock being a decades-long sponsor.
Since the league implemented rules allowing teams to sell branding on their sleeves to corporate partners for the first time ahead of the 2023 season, the rumored contract would be the highest in MLB history.
After witnessing the National Basketball Association's trial with garment branding become a great hit with teams and brands, the MLB granted authorization to pursue jersey patch partnerships in March.
What is a semiconductor? An electrical engineer explains how these critical electronic components work and how they are made