Bitcoin wallet service provider Blockchain has partnered with the Denmark-based payments startup Coinify, allowing its users in Europe to seamlessly and expediently fund their Blockchain wallets without compromising user security or control.

“This announcement represents a giant step forward in making bitcoin, still a nascent currency, a more compelling and efficient financial solution for new users”, Blockchain CEO Peter Smith said, as quoted by CoinDesk.

According to the Blockchain's blog post, the Blockchain-Coinify integration will eliminate frictions resulting from high fees, long settlement delays, untrustworthy service providers, and opaque identity verification procedures. Blockchain said that this partnership will enable “near instantaneous” wallet funding via credit and debit cards inside a single user interface.

“Users will also be able to purchase bitcoin directly from their bank accounts, although wallet funding through this channel will only happen as fast (or as slow) as the bank transfers themselves are able to settle”, it added.

The two companies are beta testing a new in-wallet purchase option, which will allow users of Blockchain bitcoin wallet to purchase bitcoin directly, CoinDesk reported. Blockchain and Coinify will trial the option for European users on an invite-only basis and are gearing up for a broader European launch in the forthcoming weeks. The feedback received from the trial will be used to tweak the option in anticipation of a global launch in the months ahead.

“This partnership with Coinify, which will first launch in the U.K followed by an expansion across Europe, is the beginning of that product evolution. We look forward to bringing the same functionality to users across the globe in the coming months”, Blockchain said.