Blockchain ad tech and payments firm CakeCodes has announced the formal launch of BitMaker 2.0 android application that encourages users to involve with mobile products through advanced gamification and free bitcoin and Ethereum rewards.

Since its launch in September 2014, BitMaker in stealth mode has crossed 250,000 active monthly users across 187 countries, with rewards for over 100 apps that are offered on the platform. The mobile app has been revolutionizing traditional advertising by rewarding users with free bitcoins and Ethereum. Blocks can be claimed by a user and can be transferred to a bitcoin or Ethereum wallet at any time.

“Traditional advertising methods include pushing unsolicited ads onto people. We wanted to combat this by giving consumers the option to opt in and get paid for their time used on trying a new product. With Bitmaker, end-users get paid, businesses only pay upon engagement, and customer acquisition costs are dramatically decreased. Everyone wins. What we’ve done is create a simple, fun way for consumers to be rewarded for trying cool new products,” Simon Yu, CEO of CakeCodes, said.

BitMaker unites advertisers as well as marketers to more than 250,000 monthly users willing to perform small tasks for their business for a fraction of the price of a traditional advertising campaign. Only users who have tried the products will be paid by the advertisers, eliminating false impressions, clicks or installs, while driving user retention.

“We are able to understand what the customer needs because we’re also the audience: our team is made of app developers and gamers,” said Calvin Hsieh, founder, and CTO of CakeCodes. “That’s why we crafted our app base off the mechanisms behind popular role-playing games, including World of Warcraft and Final Fantasy. While playing, gamers are rewarded for completing a mission for items like digital swords or in-game gold. We made this experience tangible by tying it to the real world; when a user completes a mission on our app, they receive real money. After 700,000 installs, we are proud to state that our business model works.”

BitMaker will be launched from April 30, 2017, and will be hosted on Wefunder, a regulated equity crowdfunding platform for both accredited and non-accredited investors. The funds raised from the crowdfunding will accelerate the creation of an iOS app as well as further enhance the Android app with exciting new features.