Datt, a decentralized content sharing platform with integrated bitcoin payments, has announced that it will be rebranding into ‘Yours’ and revealed its plans to launch a mainnet MVP by May 15.

Founder and CEO Ryan X. Charles made the announcement in a blog post. Explaining the reasons behind rebranding, Charles said that while ‘DATT’ is a good name, it might not appeal to mainstream audience.

“After discussing naming with many people, it is clear that “Datt” is a good name for technical people and bitcoin people, but it is not a good name for a mainstream audience, since most people don’t get the joke. Fortunately, we have found a name good for all audiences - Yours”, he said. “We will come up with a plan for the rebrand and execute the plan before launch”.

Following the rebranding process, Charles said that while Datt, the software, will still be called Datt, the public facing name will be Yours. He further suggested that the process could include moving the blog and software from Datt-branded pages to Yours-branded pages, and the Datt Blog to probably become the Yours Engineering Blog.

“Yours is the product, but behind the scenes it is based on the Datt software and Datt network. It is a product intended to have a mainstream audience, so it has a mainstream name”, Charles said.

Datt is a decentralized, blockchain-based social media platform and application that aims to simplify finding quality content and to allow content creators, curators and moderators to be paid for their work. The content is stored on a p2p network, and the bitcoin blockchain is used for payments and censorship-resistance features.

Yours is based on the idea that people can post content and be paid for it with bitcoin. Forklog explains that users who do not create their own content will be called “curator”. These curators can earn tips (bitcoin), which acts as an incentive for them to curate good content.

Charles said that before the launch they will finish the implementation of a trustless payment channel hub based on hash time lock contracts and integrate that into the bitcoin wallet, to enable genuine p2p micropayments. The “tipping” cost will go from about $1 to about $0.05.

Lastly, he said that they will come up with a plan to build the initial user base, which will likely involve a limited beta preview to a select audience, emailing the mailing list, notifying Slack members, etc.