Beyond Meat expands deals with McDonald's, Yum Brands!
Beyond Meat has signed a three-year global agreement with McDonald’s to be the preferred supplier for the patty in the McPlant and to co-develop other plant-based menu items such as pork, chicken, and egg alternatives.
McPlant is a new plant-based burger by McDonald's being tested in select markets.
McDonald’s and Beyond Meat began their partnership with a plant-based burger trial in Canada in 2019.
Francesca DeBiase, McDonald’s executive vice president and chief supply chain officer, said the strategic agreement is an important step in offering plant-based menu items.
According to Ethan Brown, Beyond Meat founder/CEO, their rapid and relentless approach to innovation will combine well with the strength of McDonald’s global brand in introducing plant-based menu items.
Beyond Meat also expanded on its previous collaborations with Yum Brands! to co-create plant-based protein menu items that can only be found at KFC, Pizza Hut, and Taco Bell over several years.
Among the previous collaborations is for KFC to trial plant-based chicken at an Atlanta restaurant in 2019.
KFC has since expanded testing of the plant-based fried chicken in other US cities.
Last year, Pizza Hut launched plant-based items, the Beyond Italian Sausage Pizza and Great Beyond Pizza, nationwide.
Chris Turner, Yum! Brands CFO said he is excited about the long-term potential of plant-based protein menu items based on consumer response during recent tests with Beyond Meat.
He added that younger consumers are especially attracted to plant-based items.