Baristas Joins Nespresso Bringing the First White Coffee Capsules Compatible with The OriginalLine Nespresso Machines to America

SEATTLE, WA, March 01, 2018 -- Baristas Coffee Company (OTCPK:BCCI) has reached an agreement for its signature White Coffee to be introduced and enjoyed by coffee aficionados who own Nespresso OriginalLine Systems. The OriginalLine encompasses a wide range of machines and opens up new worlds of flavors to those that love authentic Espresso. Some OriginalLine Machines feature an integrated milk-heating and foaming system to produce Lattes and Cappuccinos.

Baristas White Coffee contains more than twice the amount of caffeine than traditional coffee yet is less acidic, allowing more people to enjoy its unique taste. Baristas White Coffee tastes nothing like traditional coffee and meets a need for a truly new and unique beverage taking its place among high end coffee previously only available to true coffee aficionados.

Baristas White Coffee, which was previously only available for the Keurig 2.0 brewing system or in pre-ground bags, has been featured on CNBC during Shark Tank, Mad Money, and during numerous other programs across major networks. Baristas White Coffee has also been featured by Super Mogul Kathy Ireland along with Supermodel/Actress Front Montgomery during the TV show "Modern Living with kathy ireland" which airs on WEtv in the US and to over 50 countries around the world. 

Designed for making the perfect Espresso, the technology used in Nespresso OriginalLine Machines uses a high-pressure (19-bar) extraction system to release all of the aromas contained in each coffee capsule. High-pressure technology guarantees an optimum distribution of the water through the ground coffee, resulting in a smooth and authentic coffee, cup after cup.

Barry Henthorn, CEO, stated: “Nespresso has a tremendous established customer base worldwide and is committed to increasing its market share in the US. Only a select few companies are able to produce capsules that are compatible with the Nespresso machines and we are proud to have reached an agreement to introduce Baristas White Coffee to the vast family of discerning coffee consumers who previously have not been able to experience it using Nespresso Machines.”

About Nespresso: Nespresso is the brand name of Nestlé Nespresso S.A., an operating unit of the Nestle’ Group, based in Lausanne, Switzerland. Nespresso machines brew espresso and coffee from coffee capsules, or pods in bar machines, a type of pre-apportioned single use container of ground coffee beans, sometimes with added flavorings. Nespresso is a premium price coffee, and by 2011 had annual sales in excess of 3 billion Swiss francs.

The company sells its system of machines and capsules worldwide, as well as the VertuoLine system in North America and certain other countries.

About Baristas Coffee Company: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also markets other coffee related products. Baristas gained mainstream exposure when it became the subject of “Grounded in Seattle” the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with kathy Ireland, Sports Illustrated, and other notable media. 

Baristas Coffee Company
Barry Henthorn
[email protected]