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SAN DIEGO, Oct. 31, 2017 -- Awlogy Media Group has welcomed Predrag Novakovic as its new Senior Performance Manager.
The hiring of Novakovic is significant for one of San Diego’s fastest rising audience buying groups. His experience with NinthDecimal and Drawbridge, two pioneering ad technology providers located in the tech epicenter of the San Francisco Bay Area, exemplifies Awlogy’s commitment to innovation and excellence.
“We are thrilled to bring Predrag on board as an asset to further build out Awlogy’s unique solutions and our client campaigns,” said Chad Recchia, Chief Strategist at Awlogy. “He possesses a proven track record of driving performance for complex advertising campaigns in the programmatic space. Awlogy is proud and excited to add someone of Predrag’s caliber to lead our performance team.”
In his new role with Awlogy, Novakovic is responsible for ensuring the performance of campaigns from their onset. As Senior Performance Manager, he will establish new structures for the way Awlogy executes campaigns, identifies audiences, and drives effective results.
“I’m coming here to enhance the company, but I also know that I can learn a lot from here,” Novakovic said of his new job. “That’s what made Awlogy so appealing to me because it stands apart from every other group in the way they reach audiences and how they are such an asset to agencies & brands.”
Novakovic comes to Awlogy following a tour of duty spent as a Senior Campaign Manager with Drawbridge, based in San Mateo, California. At Drawbridge, Novakovic successfully turned around a host of the DSP’s underperforming cross-device campaigns, resulting in increased earnings for its clients. Prior to Drawbridge, Novakovic served as a Campaign Operations Specialist with NinthDecimal. His work for the geotargeting-focused company yielded client revenue that stood in the millions.
About Awlogy: Founded in 2015, Awlogy serves agencies and brands as an access point for all advertising technology and innovative media needs. Awlogy creates custom solutions that marry big data and advanced ad tech to execute complex media campaigns while reaching audiences across a variety of channels and devices. Awlogy’s strategic solutions reduce media waste and increase campaign performance for its clients across a variety of industries.
MEDIA CONTACT: Jonathan Santiago [email protected]
