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Mercedes-Benz Faces Rising Competition in China but Rejects Price War Strategy 
NORWAY, Iowa, March 1, 2016 -- Aura Cacia, a leader in essential oils and aromatherapy products, announced today that Fred Bacher has joined the brand as Vice President of Sales – Essentials.
Bacher comes to the Aura Cacia brand team after spending seven years making significant contributions and driving the growth of Frontier Co-op's Food & Flavorings business, advancing to his most recent leadership role, Senior Director of Sales.
"Fred has operated with a passion for our products and has collaborated across our organization to bring success to his business and his team," said David Karpick, Vice President of Sales and Marketing for Frontier Co-op, Aura Cacia's parent company. "We are looking forward to his bringing that expertise to our Essentials business."
Bacher has more than 20 years of sales, marketing and business development experience in both the natural products and health care industries, most notably leading national accounts and executing growth strategies within the Natural/Organic and Grocery/Specialty channels.
"With the growth in awareness and popularity of essential oils, it's an exciting time to be joining the Aura Cacia team," said Bacher. "I look forward to applying my passion for natural products, and the core values of Frontier Co-op, to empower Aura Cacia's customers to improve their well-being."
Aura Cacia
Inspired by the power of positive change, Aura Cacia's products are made from simple and pure botanical ingredients that unlock nature's ability to improve our well-being. The brand sources ingredients carefully and sustainably from the best locations around the world, then tests every shipment of essential oil to verify its purity and quality. Each purchase of an Aura Cacia product supports organizations that help women transform their lives through the brand's Positive Change Project. Aura Cacia is a brand of Frontier Co-op.
Breathe Deep. Shine Bright: www.auracacia.com.
Frontier Co-op
Founded in 1976 and based in Norway, Iowa, Frontier Co-op offers a full line of natural and organic products under the Frontier Co-op, Simply Organic and Aura Cacia brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier Co-op's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier Co-op's website at www.frontiercoop.com.
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A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=39222
CONTACT: Anne Rierson
PR Manager
[email protected]
319-227-7996 ext. 1163
