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Amazon Inc. is reportedly working on the creation of a standalone app that will offer sports content to customers. This plan was first revealed on Wednesday through a report citing sources with direct knowledge of the scheme.
Amazon wants to establish an app for sports content, as games and athletics have always been one of the favorites for live viewing. Sports always attract a big audience, and the app is coming just in time when an increasing number of people are switching from TV subscriptions to streaming.
As per Reuters, the addition of the standalone sports app will also complement the American e-commerce retail and tech giant’s efforts to double down on sports programming through its Amazon Prime Video service. This may also help in luring more customers to shop on Amazon’s shopping platform.
Previously, the company’s chief executive officer, Andy Jassy, already said they have big goals for their streaming business, so the sports app may just be the start to accomplishing their ambitions. The Information was the first to report about the plan after being informed by people who were told about the ongoing discussions related to the sports content app.
But then again, it was clarified that, at this point, it is still not clear if Amazon will actually proceed with its plan to build the app. If it pushes through, this will be another way for the company to make money by taking advantage of sports content’s popularity.
Meanwhile, Amazon already acquired rights to stream some leading games, such as the National Football League's Thursday Night Football and the UK’s Premier League soccer games. The availability of these on Amazon Prime Video made it a direct competitor of Walt Disney Co., which is considered the leader in sports streaming today.
Lastly, YouTube will also become its rival as it recently signed a multi-year deal for the exclusive streaming of the NFL's Sunday Ticket package of games in the United States.
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