Amalgam Insights Debuts Business Value Analysis Reports, Taking Into Account Collaborative, Executive and Financial Value Of  Enterprise Software Deployments

BOSTON, April 03, 2018 -- Amalgam Insights (www.amalgaminsights.com), a consulting and strategy firm focused on Technology Consumption Management, today announced the launch of its Business Value Analysis (BVA) reports.  The reports, the company said, deliver far greater usefulness than traditional reports from other analyst firms because of their enhanced focus on more than merely a simple financial return on investment (ROI).

Amalgam Insights’ BVA reports are designed to not only communicate the primary value of software to a firm, but also how it can positively affect the lives of its users, managers, even C-level officers throughout an organization.  A typical Amalgam Insights BVA report analyzes multiple factors that can contribute to the success of enterprise-based software in addition to financial ROI, such as:

• Improved productivity and collaboration with other departments;
• Achieving executive benefits that the C-Suite identifies as key differentiators; and
• Work-life balance that improves morale, accelerates business outcomes, and leads to employee promotions.

“Close management software is an emerging category and as such, prospects typically have not set aside budget to purchase it,” said Wynn White, chief marketing officer at FloQast, a California-based financial Software-as-a-Service (SaaS) provider. “Amalgam Insights’ BVA report has been key to helping us spotlight the cost of not taking action and the value lost due to inactivity—both monetarily and strategically. Packaged as a report, webinar and online calculator it is a turn-key campaign unto itself.”

In FloQast’s case, the Amalgam Insights BVA was able to not only quantify a first-year financial ROI of almost 650 percent to FloQast’s clients, but also found that companies using FloQast reported “enhanced teamwork and shared working environments by increasing transparency and flexibility.”  Because FloQast is a cloud-based solution, the BVA noted, “employees were able to verify, authorize, and update results regardless of physical location to enable greater work-life flexibility and balance.”

“More than ever, companies are seeking the kind of understanding that goes far beyond just the financial impact on their bottom lines,” said Hyoun Park, CEO and principal analyst at Amalgam Insights.  “Our Business Value Analysis reports deliver on that need, helping firms gain the greater knowledge, stretching beyond a pure ‘dollars-and-cents’ perspective, that enables them to operate more effectively and profitably to compete in today’s marketplace.”

More information about Amalgam Insights and its Business Value Analysis reports can be found at www.amalgaminsights.com.

About Amalgam Insights
Amalgam Insights (www.amalgaminsights.com) is a consulting and strategy firm focused on the transformative value of Technology Consumption Management for Digital Transformation.  Amalgam provides strategic, scientific, and messaging support to enterprises, vendors, and institutional investors conducting due diligence in technology investments in Technology Expense, Data Science, Enterprise Performance Management, DevOps, Hybrid Cloud, Collaboration, and the Science of Learning & Gamification.

For more information:

            Hyoun Park                                        Steve Friedberg
            Amalgam Insights                              MMI Communications
            [email protected]         [email protected]
            415.754.9686                                                484.550.2900