ANNAKIKI is taking Chinese social media by storm with looks from its collection having been spotted on celebrities such as Shen Mengchen, Wan Nida, and Jike Junyi.

The entrepreneurial label, a fashion brand that became the first Chinese label to feature NFTs in its collection, has virtually dressed a total of 23 celebrities and KOLs.

The ANNAKIKI NFT collection debuted at the Milan Fashion Week.

Taking the material presence of its physical lineup, designs were then encoded into a series of NFTs titled “Metacosmos,” which creative director Anna Yang Yangzi described as creating a unique identification label for the emerging humanity of another parallel dimension.

From Phillip Plein’s “Monster Gang” NFTs to ANNAKIKI’s multidimensional showcase, More designers are welcoming digital assets into their collections as virtual fashion is creating a new world of innovation and creativity.

From a luxury consumer standpoint, the benefits of virtual fashion can outweigh those of physical. Ongoing scrutiny over the fashion industry’s contribution to the climate crisis has led to a shift in consumption habits.