7 Ways to Increase Holiday Sales with Marketing

Holidays such as Thanksgiving and Memorial Day are good opportunities for businesses to increase their revenue. With consumers expected to spend close to one trillion dollars, it’s vital that your holiday marketing tactics target the right people - the marketing strategies you use can be the make or break when it comes to attracting customers to your brand. To make sure you stay one step ahead, here are 7 ways to increase holiday sales with marketing.

Offer Special Incentives for Loyal Customers

For your business to thrive, you need to have a loyal following behind you. While you should always concentrate on attracting new customers to your brand, it’s important that you don’t leave your existing customers behind. To thank them for their loyalty, why not offer special discounts? Treating them to a holiday gift, or offering exclusive deals are just a couple of ways to show appreciation for your customers. For example, Eachnight has set up a landing page so that when holidays like Memorial Day come around, they can offer exclusive discounts and promotions.

Personalize Emails

As a business, you should never forget the importance and power that email marketing has. For online stores, in particular, having basic information on the sales history of your customer base will mean you can create personalized emails by including their name and other details that will make them take notice. Email segmentation that is based on your customers’ personal details is a powerful tool that should never be underestimated. When devising a holiday marketing campaign, going the extra mile and adding a personal touch will show that you appreciate their loyalty.

Use Social Media

If done in the right way, social media can be a positive influence for your company to promote your holiday sales. Making small but subtle changes such as updating your brand’s profile image or posting holiday-themed messages can be a great way to increase holiday sales. There are numerous platforms that you can use such as Facebook, Twitter, and Instagram which can help you carve out who your target demographic is.

Be Creative

The holidays are a period when customers are ready and willing to spend their money. When curating your marketing campaign, thinking outside the box and getting creative can be another great way to increase holiday sales. There are several strategies that you can implement into your marketing campaign to boost revenue, such as by offering personalized combos, creating a holiday gift guide, as well as offering free shipping.

Cross-Sell

The months that lead up to the holidays are the perfect chance for you to suggest items to go alongside the products and services your audience is already purchasing. For example, if you sell a spa package, why not offer the premium at-home spa kit to go with it? Selling items that are linked with the products your consumers want can be a great opportunity to add value to the client and increase holiday sales.

Send Gift Ideas

At some point, we’ve all had difficulty finding the perfect holiday gift for our loved ones. If you want to boost holiday sales, a great tactic to use is by sending gift ideas to your audience via email. Sending emails full of gift ideas and using headings such as ‘gifts for mom’ or ‘great gifts for co-workers’ can help your target demographic take notice and increase the likelihood of them using your services. You need to figure out what your most popular items are, as well as who purchases them. Sharing this information with those on your mailing list can be a great opportunity to boost sales.

Review Your Data Analytics

So that you can be confident with who is viewing your page and what products are the most popular, you need to understand the importance of data analytics. Tools like Google Analytics can be useful in finding out what pages on your website are visited the most, as well as the time of day you gain the most traffic. Knowing this information will put you one step ahead of the game, helping you to come up with effective marketing campaigns designed to increase sales and revenue.

If you want to increase holiday sales and build your customer base, there are many routes that you can take to drum up interest and boost revenue.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.