As your clients will be the lifeblood of your business, you must aim to prove that their custom is important to the brand. As Thanksgiving is the perfect time to give thanks to others, it can be a great holiday to express your gratitude for their loyalty throughout the year.
What’s more, a kind-hearted gesture could potentially increase customer retention, which can ensure your profitability in 2020. To make them feel special, read the five superb ways to thank your clients this Thanksgiving.
1. Offer an Upgrade on Your Services
If possible, you could always provide your customers with an upgrade on your products or services. For example, if you run a tech company, you could offer them a free upgrade on their package.
On the other hand, if you run a gardening business, you could always provide your customers with a free hedge trimming or lawn mowing service for one month.
2. Send a Thoughtful Gift Certificate
A gift voucher is a kind-hearted gesture that can make a specific client feel valued this Thanksgiving. For example, you could turn to the likes of PFR Corporate Gifts for a turkey or ham gift certificate, as it is a fantastic tradition that your American clients are sure to appreciate.
3. Send an eBook
Give the gift of knowledge this Thanksgiving, which could help your clients to flourish after the holidays. You could create an insightful eBook or whitepaper, which you can send directly to a client alongside a thank you message. It is a great way to thank your clients while showcasing your knowledge and experience, which could help your business to retain their loyalty.
4. Make a Charitable Donation
Show your clients that their money goes to good use when invested in your business by making a charitable donation. Set aside a percentage of their purchase to donate to a worthy cause, which is a thoughtful gesture this Thanksgiving.
It will prove to a client you are not only invested in making a profit, which could help to boost your brand reputation and retain their custom. Plus, the charitable donation will also be tax deductible, so you can give money to a worthy cause, improve client satisfaction and save your business money during the tax year.
So, if you want to thank your clients this Thanksgiving and maintain their custom, you should follow the above top tips this holiday season.
5. Send a Genuine Thank You Message
A simple “thank you” can go a long way in business. However, it is important to be specific to appear both honest and genuine to an important client. You must consider the reasons why you are thanking a client. Is it for their brand loyalty, many referrals, or custom?
Find a way to personalize your message to ensure it strikes a chord with your customers and boosts their satisfaction with your company. For example, you should send a handwritten note or card instead of an impersonal digital message.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes.


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