Lecturer in Economics, University of Stirling
Seda Erdem is a lecturer in Economics at the University of Stirling. Her research interests broadly include applied microeconomics, public health economics, behavioural economics and food and resource economics. More specifically, she is interested in consumer choice behaviour, decision-making and eliciting preferences in the fields of health, agri-food and environment.
Every mouthful of food we eat is teeming with chemical reactions. Adding ingredients and cooking helps us control these reactions and makes the food taste better and last longer. So what if we could target food at the...