Senior Lecturer: University of Huddersfield Business School, University of Huddersfield
BA(Hons), MSc (Distinction), PGCHE, FHEA
Senior lecturer at University of Huddersfield Business School specialising in business marketing and brand experience management. Specific research interests include the role of digital technology in marketing innovation, and the organisation of marketing practice. I am also interested in the political economy of sport business management at an international level, with specific interest toward the changing consumer culture in 21st century China.
Wang Jianlin of Wanda Dalian. Jack Ma of Alibaba. Heard of them? Not many people outside of China have, but they are the modern-day moguls powering Chinas entrepreneurial sprint towards economic supremacy. They are also...