Lecturer, Research School of Management, Australian National University
Andrew Hughes is a lecturer in marketing at the Australian National University in Canberra. Prior to his academic career, Andrew worked in marketing management and strategy for some of Australia’s biggest organisations in the financial, industrial and services marketing sectors. His main areas of research include television advertising, branding, sports marketing, political and non-profit marketing, and marketing strategy. He has published numerous papers in political marketing, advertising and branding, and presented his work at conferences in Australia and overseas.
Negative and positive advertisements were quick to hit the airwaves in the early days of the election campaign. With many more weeks to come, one might be tricked into thinking the major parties cant keep going at this...