Assistant Professor of Entrepreneurship, University of Southern California
I'm part of the faculty at the USC Marshall School of Business, in the Lloyd Greif Center for Entrepreneurial studies.
I study how the social conversation around new technologies helps or hinders their adoption. For example, I study the century-long efforts of making electric vehicles market viable. I also study how perceptions of authenticity around specialty products like high-end coffee and whiskey impact their markets.
Electric vehicles are suddenly hot − but the industry has traveled a long road to relevance
Feb 15, 2024 06:05 am UTC| Insights & Views Business
In 2023, more than 7% of cars sold in the United States were electric vehicles. In some parts of the world, such as Norway, the percentage was a whopping 20%. In California, where I live, almost 60% of people looking for a...