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Carlos Diaz Ruiz

Carlos Diaz Ruiz

Assistant Professor, Hanken School of Economics
My name is Carlos Diaz Ruiz, Ph.D. and I am a business academic specializing in marketing strategy, market-shaping, and consumer culture. I work as a Tenure-Track Assistant Professor of Marketing and Consumer Insights at Hanken School of Economics in Finland. Prior to entering academia full time, I worked as an insights consultant to major companies in Latin America. Further, I was a marketing manager and consultant in Mexico, Finland, France, and New Zealand.

My research has been published in leading peer-reviewed scientific journals such as Marketing Theory, European Journal of Marketing, Journal of Business Research, and Industrial Marketing Management. The topics that I study include consumer culture, market-shaping, and disinformation research. I build upon my experience as a market researcher and marketing manager to investigate how firms construct consumer insights in ways that shape marketing strategy. My research focuses on the following three streams: (1) insights “as practice.” A stream in which I investigate how firms represent consumers in ways that textbooks fail to prescribe. (2) market-shaping. An empirical phenomenon in which an actor, usually a firm, fundamentally transforms its business landscape to its advantage. (3) Disinformation. I study the social and cultural dynamics of echo chambers in social media.

I watched hundreds of flat-Earth videos to learn how conspiracy theories spread – and what it could mean for fighting disinformation

Jun 29, 2022 14:17 pm UTC| Insights & Views

Around the world, and against all scientific evidence, a segment of the population believes that Earths round shape is either an unproven theory or an elaborate hoax. Polls by YouGov America in 2018 and FDU in 2022 found...

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Economy

Peloton is undergoing a major company-wide revamp which led to price increases and job cuts.

Peloton Interactive, Inc., an American exercise equipment and media firm headquartered in New York City, reportedly announced late last week that it would be cutting jobs and closing down stores while also raising the...

Lotte's chair has been pardoned alongside Samsung's Lee Jae Yong to help with economic recovery.

Lotte Groups chairman Shin Dong Bin is one of the people that has been granted clemency by President Yoon Suk Yeol. After getting the privilege, the chief immediately pledged to invest in the biotech and hydrogen energy...

Naver is under investigation for alleged unfair business practices and taking advantage of its market dominance.

Naver, a South Korean online platform, was accused of abusing market dominance in dealing with its former real estate market information partner. For this, it was reported that the prosecutors launched a raid at the...

Porsche is selling its 'Cars' inspired sports car via auction for charity efforts.

Porsche and Pixar Animation Studios teamed up to build a car inspired by one of Disneys Cars movies popular characters - Sally. In the animated film franchise, she is a 2022 Porsche 911 Carerra in blue color. According...

Johnson & Johnson confirmed it will stop selling talcum powder and will replace it with cornstarch.

Johnson Johnson announced it would stop selling its talc-based baby powder around the world starting next year. The New Jersey-based pharmaceutical industry company further revealed that it would be replacing the...

Politics

In what would be her first visit to Japan as vice president, Kamala Harris will be attending the state funeral of former PM Shinzo Abe in September.

US Vice President Kamala Harris is reportedly set to attend the state funeral of former Japanese Prime Minister Shinzo Abe. The state funeral is set to take place on September 27. Nikkei Asia reported Sunday that Harris...

North Korea criticized UN chief Antonio Guterres' support for its denuclearization, calling the comments biased.

The North Korean foreign ministry criticized United Nations Secretary-General Antonio Guterres over the weekend over his pledge to support North Koreas denuclearization. Pyongyang said Guterres comments were...

The former adviser to ousted Myanmar leader Aung San Suu Kyi, Sean Turnell, pleaded not guilty to the charges of violating the state secrets law.

Australian national who is the former adviser to ousted Myanmar leader Aung San Suu Kyi pleaded not guilty in a closed-door trial by the junta regime. The former adviser to Suu Kyi pleaded not guilty to the charges pressed...

Taiwan's foreign ministry expressed its thanks to the US for maintaining peace and security in the Taiwan Strait amidst tensions with China.

Over the weekend, Taiwans foreign ministry thanked the United States for taking action to keep the peace and maintain security in the Strait and in the region. This comes amidst tensions with China and its attempts to...

Science

When compared to the current approach of extracting methane gas from organic waste resources and then reforming it into hydrogen, the technology SK ecoplant is developing can cut the time needed for the manufacture of hydrogen by more than 20 times.

SK ecoplant Co. plans to develop a technology to produce hydrogen through a fermentation process where microorganisms eat and decompose organic matter in the absence of light When compared to the current approach of...

The research team completed a patent application, trademark application, and vegan certification for the research findings.

A Keimyung University research team has reproduced the taste and fragrance of civet coffee, known as kopi luwak, by scientifically identifying the digestion and fermentation conditions where civets live. Consequently,...

Landsat at 50: How satellites revolutionized the way we see – and protect – the natural world

Fifty years ago, U.S. scientists launched a satellite that dramatically changed how we see the world. It captured images of Earths surface in minute detail, showing how wildfires burned landscapes, how farms erased...

What do molecules look like?

What do molecules look like? Justice B., age 6, Wimberley, Texas A molecule is a group of atoms bonded together. Molecules make up nearly everything around you your skin, your chair, even your food. They vary...

What science says about the best ways to cool down

We spend most of the year complaining that Britain is too cold and wet but gripe with just as much enthusiasm about the heat. Although moaning about the weather is satisfying, its better to take action and cool yourself...

Technology

Nintendo is currently not planning a price hike for the Switch console amid increasing shipping costs and continuing supply chain constraints

Aside from continuing limitations in procuring parts to produce the gaming hardware, Nintendo recently confirmed it has seen increasing shipping costs. Despite these issues, Nintendo president Shuntaro Furukawa said price...

‘Genshin Impact’ developer miHoYo will release the remaining updates for 2022 every 5 weeks

Genshin Impact developer miHoYo recently held an online stream for the games next major update. Aside from revealing details about the new content coming in version 3.0, the studio also announced that it would implement a...

Ukrainian IT workers continue working remotely, making use of their strength as IT professionals who can work anywhere with internet access.

Some Japanese information technology companies are employing Ukrainian workers to support them as their nation grapples with the war against Russia. Ukraine is dubbed Eastern Europes Silicon Valley for its abundance of...

Telegram CEO calls out Apple for App Store’s ‘obscure’ review process that is reportedly delaying the messaging app’s latest update

Telegram has an update ready to go live, but it has apparently been delayed for weeks now. CEO Pavel Durov aired his frustration over the Apple App Stores obscure review process that has reportedly delayed the release of...
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