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Thu, Jun 08, 2023 12:16 PM All times are UTC

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Carlos Diaz Ruiz

Assistant Professor, Hanken School of Economics
My name is Carlos Diaz Ruiz, Ph.D. and I am a business academic specializing in marketing strategy, market-shaping, and consumer culture. I work as a Tenure-Track Assistant Professor of Marketing and Consumer Insights at Hanken School of Economics in Finland. Prior to entering academia full time, I worked as an insights consultant to major companies in Latin America. Further, I was a marketing manager and consultant in Mexico, Finland, France, and New Zealand.

My research has been published in leading peer-reviewed scientific journals such as Marketing Theory, European Journal of Marketing, Journal of Business Research, and Industrial Marketing Management. The topics that I study include consumer culture, market-shaping, and disinformation research. I build upon my experience as a market researcher and marketing manager to investigate how firms construct consumer insights in ways that shape marketing strategy. My research focuses on the following three streams: (1) insights “as practice.” A stream in which I investigate how firms represent consumers in ways that textbooks fail to prescribe. (2) market-shaping. An empirical phenomenon in which an actor, usually a firm, fundamentally transforms its business landscape to its advantage. (3) Disinformation. I study the social and cultural dynamics of echo chambers in social media.

I watched hundreds of flat-Earth videos to learn how conspiracy theories spread – and what it could mean for fighting disinformation

Jun 29, 2022 14:17 pm UTC| Insights & Views

Around the world, and against all scientific evidence, a segment of the population believes that Earths round shape is either an unproven theory or an elaborate hoax. Polls by YouGov America in 2018 and FDU in 2022 found...

Economy

South Korea Recalls Kia, Volkswagen, Stellantis, Ford Vehicles for Defective Parts

South Korea has issued a recall for vehicles made by four leading automakers, including Kia Motors, Volkswagen, Ford Motor, and Stellantis. The recall affects a combined total of more than 54,000 vehicle...

Hyundai, Ford Motor, BMW issue recall for over 12,000 vehicles in South Korea

GameStop Ushers in New Era: Ryan Cohen Elevated to Executive Chairman, CEO Matt Furlong Ousted

GameStop Corporations leadership undergoes major reshuffling as it elects Ryan Cohen as its new executive chairman immediately following the termination of CEO Matt Furlong. The reasons for Furlongs departure remain...

LG Energy, Australia's Novonix Sign Agreement for EV Battery Material Biz in the US

LG Energy Solution Ltd. and Novonix Limited have joined forces for the electric vehicle (EV) battery material business in the United States. To be more precise, the companies have signed an agreement for artificial...

KakaoTalk’s ‘Silent Exit’ Option Activated in Chat Rooms by 2 Million Korean Users

KakaoTalk developed and launched the Silent Exit function in its group chat rooms, and within three weeks, it was reported that more than two million users in South Korea have already activated the new...

Subway Inks Record Deal for Massive Expansion in China, Targets 4,000 New Stores in 20 Years

Subway announces an unprecedented deal with franchisee Shanghai Fu-Rui-Shi Corporate Development Co Ltd (FRS) to open 4,000 stores in mainland China over the next 20 years, marking its largest expansion yet. FRS will...

Politics

UK: UN Rights Chief Expresses Concerns Over Migration Bill

The United Nations human rights chief has expressed his concerns to the British government about its legislation to combat illegal migration. The human rights chief cited concerns that it would bar people from seeking...

Russia-Ukraine War: NATO to Narrow Divisions Over Ukraine's Membership Bid in Oslo Meeting

The foreign ministers of the NATO countries are looking to narrow down the divisions surrounding Ukraines bid to join the alliance in the upcoming meeting in Oslo this week. This comes as Ukraines allies are also at odds...

EU Parliament to Question Hungary's Ability to Hold EU Presidency Over Record on Rule of Law

The European Parliament is set to question Hungarys ability to hold the European Unions rotating presidency next year. The EU parliament cited Hungarys record on the rule of law. A draft parliamentary resolution by the...

Iran: IAEA Resolves Nuclear Issues Related to Sites With Uranium Particles

The International Atomic Energy Agency has reportedly resolved the nuclear issues with Iran related to a site where uranium particles were found. The issue comes as talks to restore the 2015 nuclear deal with Tehran remain...

UK: Ministers Given More Time to Turn in Messages From Boris Johnson to Public COVID Inquiry

British ministers were given more time to turn in messages from former Prime Minister Boris Johnson as part of the public inquiry into the governments response to the COVID-19 pandemic. The extra time comes amid a...

Science

Drilling down on treatment-resistant fungi with molecular machines

`Fungi are present on the skin of around 70% of the population, without causing harm or benefit. Some fungal infections, like athletes foot, are minor. Others, like Candida albicans, can be deadly especially for...

Astronomers detected two major targets with a single telescope – a mysterious signal and its source galaxy

Astronomers have been working to better understand the galactic environments of fast radio bursts (FRBs) intense, momentary bursts of energy occurring in mere milliseconds and with unknown cosmic origins. Now, a study...

Biodegradable plastic in clothing doesn't break down nearly as quickly as hoped – new research

Plastic pollution has emerged as one of the most pressing environmental challenges of our time. Over 100 million tonnes of plastic enters the environment each year, with more than 10 million tonnes ending up in our oceans....

Gravitational wave detector LIGO is back online after 3 years of upgrades – how the world's most sensitive yardstick reveals secrets of the universe

After a three-year hiatus, scientists in the U.S. have just turned on detectors capable of measuring gravitational waves - tiny ripples in space itself that travel through the universe. Unlike light waves, gravitational...

Why don't rocks burn?

While many rocks dont burn, some of them do. It depends on what the rocks are made of and thats related to how they were formed. There are three main rock types: igneous, sedimentary and metamorphic. These rocks are...

Technology

Samsung to Power Hyundai's Next-Gen Infotainment Systems With Exynos Auto V920 Chips

Samsung Electronics has secured a contract to provide Hyundai Motor with its advanced Exynos Auto V920 chips for next-generation in-car infotainment systems, launching in 2025. This marks the companies first collaboration...

TSMC Eyes Japanese Subsidy for Second Chip Plant Amid Growing Demand

Taiwan Semiconductor Manufacturing Co. (TSMC) enters talks with Japan for subsidized funding of a new Kyushu chip plant to mitigate the short supply of previous-gen chips, even as employee satisfaction issues spark...

SK Signet Targets 30% Global Share with Ultra-Fast EV Chargers, Challenging Tesla's Dominance

South Korean firm SK Signet Inc., a leading manufacturer of electric vehicle chargers, plans to seize up to 30% of the global market by 2025. Its strategy involves the production of ultra-fast chargers, directly...

Samsung Unveils Windows-Powered Smart Kiosk in South Korea: Revolutionizing Retail and Dining Experiences

Samsung Electronics has introduced the Samsung Kiosk, a Windows 10 IoT Enterprise-powered smart ordering solution, garnering accolades at ISE 2023 and bringing seamless self-service to restaurants, pharmacies, and retail...

Apple Partners with Walt Disney to Launch Its Vision Pro AR with Disney+ Streaming

Apple Inc. tapped The Walt Disney Company for a partnership deal as it launches its Vision Pro AR headset. The tech firm will integrate the mass media companys streaming service, Disney Plus, into its new augmented reality...