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Dorothy Yen

Dorothy Yen

Professor in Marketing, Brunel University London
Dr Dorothy A. Yen is a Professor in Marketing at Brunel Business School, Brunel University London. Dorothy takes on a consumer-centric approach to understand and discuss marketing, branding, and tourism matters. Dorothy studies how culture affects human behaviour, in both b2b and b2c domains. In b2b domain, she looks at cross-cultural business relationships, with a particular focus on understanding how cultural specific factors affect business relationships and collaborations. In b2c domain, she studies consumer acculturation, sojourners and migrants consumption practices and social media activities in relation to their cultural identity, as well as tourism boycott and tourists' interactions with destinations on social media.

Britain's energy price cap left many people confused – especially Conservative voters

Nov 15, 2022 16:39 pm UTC| Economy

If youre in the UK, how do you understand the governments plan to deal with energy prices? Has it: Capped energy bills for all households at 2,500 for the next two years; Capped the price of energy so a typical...

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Economy

Gold Prices Drop as Fed Rate Outlook and Iran Tensions Weigh on Market

Gold prices declined sharply on Monday despite a weaker U.S. dollar, as renewed Middle East tensions and expectations for higher U.S. interest rates continued to pressure the precious metal. Investors also shifted their...

Oil Prices Slip as U.S.-Iran Peace Talks and Strait of Hormuz Risks Keep Markets on Edge

Oil prices edged lower during early Asian trading on Tuesday as investors weighed the possibility of renewed diplomatic talks between the United States and Iran against ongoing concerns over potential supply disruptions in...

Dollar Slips Ahead of Key U.S. Jobs Data as Fed Rate Outlook, ECB, and Iran Talks Shape Forex Markets

The U.S. dollar weakened on Monday after posting two consecutive weeks of gains that pushed it to its highest level since mid-May 2025, as investors shifted their attention to a busy week of U.S. labor market data that...

Trump Suspends Some Morocco Fertilizer Tariffs to Ease U.S. Supply Shortage

U.S. President Donald Trump has authorized the temporary suspension of certain duties on phosphate fertilizer imports from Morocco in an effort to ease fertilizer shortages affecting American farmers, the White House...

Yen Falls to 40-Year Low as Markets Watch Japan Intervention and U.S. Jobs Report

The Japanese yen remained under heavy pressure on Tuesday, falling to its weakest level against the U.S. dollar since 1986, fueling speculation that Japanese authorities could soon step into the foreign exchange market to...

Politics

Sheinbaum Says No One Is Above the Law After Abuse Video of Ex-Pemex Chief Emerges

Mexican President Claudia Sheinbaum said her administration will not shield anyone from justice after a video surfaced appearing to show former Pemex chief Victor Rodriguez physically assaulting his wife, prompting a...

Russian Attacks on Dnipro, Zaporizhzhia, and Kharkiv Kill 10 as Ukraine Vows Response

Russian missile and drone attacks on three major Ukrainian cities killed at least 10 people and injured dozens on Monday, Ukrainian officials said, as strikes continued throughout the day and emergency crews searched...

Maria Corina Machado Vows Return to Venezuela After Earthquakes Despite Obstacles

Venezuelan opposition leader Maria Corina Machado said on Monday that she is prepared to do whatever it takes to return to Venezuela and assist with recovery efforts following the devastating back-to-back earthquakes that...

Trump Signs Memorandum Backing Americans’ Right to Repair Their Own Vehicles

U.S. President Donald Trump signed a new memorandum on Monday supporting Americans right to repair their own vehicles, reinforcing efforts to expand consumer access to vehicle maintenance while highlighting ongoing debates...

Israeli Airstrike Kills Three in Central Gaza Despite Ceasefire

An Israeli airstrike killed three Palestinians, including a child, in central Gaza on Monday, according to Gazas health ministry, highlighting continued violence despite a U.S.-mediated ceasefire that has officially been...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Anthropic Brings Claude AI Models to Microsoft Azure Foundry With NVIDIA Blackwell GPUs

Anthropic announced on Monday that its Claude family of artificial intelligence models is now available through Microsoft Foundry on Azure, powered by NVIDIAs GB300 Blackwell Ultra GPU systems. The rollout marks the first...

Apple Challenges India Antitrust Probe, Says CCI Copied Rivals’ Claims in App Store Case

Apple has intensified its legal battle with Indias antitrust regulator, arguing that investigators relied on copy-pasted allegations from rivals instead of conducting an independent review in a case that could reshape the...

Super Micro Shares Slide After Taiwan Raids Over Alleged Nvidia AI Chip Smuggling Probe

Super Micro Computer Inc. came under renewed scrutiny on Monday after Taiwanese authorities raided its local offices as part of an investigation into the alleged smuggling of Nvidia AI chips to China through the companys...

Australia Sues Amazon Over Prime Video Ads and Subscription Terms

Australias competition watchdog has launched legal action against Amazon.com Inc. (NASDAQ: AMZN), alleging the company violated Australian consumer law by using unfair contract terms to introduce advertising on its Prime...

Baige Online Shares Soar 333% in Hong Kong IPO Debut as AI Insurance Demand Lifts Chinese Listings

Chinese insurtech firm Baige Online Digital Technology Co. (HK:2672) delivered an impressive debut on the Hong Kong Stock Exchange on Monday, with its shares surging as much as 333% in early trading. The strong performance...
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