Assistant Professor, Psychology, University of British Columbia
Jiaying Zhao is the Canada Research Chair (t2) in Behavioral Sustainability, and an Assistant Professor in the Department of Psychology and the Institute for Resources, Environment and Sustainability at UBC. She received her PhD in cognitive psychology from Princeton University in 2013. She is the principal investigator of the Behavioral Sustainability Lab at UBC. Her research aims to use psychological principles to design behavioral solutions to address sustainability challenges. Specifically, she examines how resource scarcity impacts human cognition and behavior and what interventions are effective at alleviating cognitive burdens in the poor; how to reduce water and energy consumption, encourage recycling and composting behavior, promote responsible carsharing behavior, and engage the public on biodiversity conservation; and what cognitive biases people have regarding climate change.
We gave $7,500 to people experiencing homelessness — here's what happened next
Sep 18, 2023 05:51 am UTC| Insights & Views
Homelessness is a deeply misunderstood and complex issue. When people hear the term, they tend to associate it with mental illness or problematic substance use. Individuals experiencing homelessness are heavily...