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As one of the premier sources of online revenue, YouTube is an enticing platform that attracts a myriad of users who want to make a quick buck. This is about to get tougher, however, as the company is now restricting ad revenue to channels with a total of 10,000 views on their videos. According to YouTube, this is meant to curb the spread of copy/paste channels that profit from other people’s work.
YouTube made the announcement via blog post, where the video hosting site revealed that there will be more stringent measures in place to choose which content creators qualify to get ad revenue. Aside from the 10,000 views obstacle, the channel will be reviewed if it followed all the rules as well.
"After a creator hits 10k lifetime views on their channel, we'll review their activity against our policies," the blog post reads. "If everything looks good, we'll bring this channel into YPP and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules."
The platform won’t be implementing the new rules for at least a few weeks when it will begin rolling out the new system. These new rules are also intended to complement the existing tools that users have for reporting channels that are using the original content made by other creators, PC Mag reports.
Aside from stamping out copycats, YouTube is also anxious to remove hateful content from its site that promotes extremist views and violence, which is currently hurting Google’s finances and image. Major companies have been pulling out of their partnership with the tech firm due to their ads appearing on videos with offensive content. This new system is undoubtedly meant to help with that issue as well.
