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Walmart upgrades store designs, unveils sleek and classy outlets
Walmart Inc. has upgraded its stores in the United States and the newly-designed outlets now display a classy, upscale look. To date, the American retail chain that operates grocery stores, hypermarkets, and department stores have already renovated 1,000 branches.
Walmart is freshening up its store outlets as part of its latest strategy to improve its customers’ shopping experience as well as compete with rivals better. The company is already known for its low-priced items which is the biggest reason why people keep coming, and now it is stepping up its game to draw in more customers.
The company decided to revamp its displays, change the lighting, added more space, and install more interactive products to appeal to shoppers of the modern era. It is also redesigning its store layout to make it easier for shoppers to locate things they want to buy.
As per Fox Business, Walmart already remodelled five of its major stores and these are the ones located in North Bergen, New Jersey; Quakertown, Pennsylvania; Teterboro, New Jersey; Yaphank, New York, and Hodgkins, Illinois. The company described the newly-designed branches as the "store of the future."
What’s more, all the sections in the stores are now equipped with QR codes which allow customers to see if there are similar items in other sections. "For example, in our Pets area, a customer may scan the QR code to find additional dog bed options, learn about Walmart’s pet insurance service options, or have a 20-pound bag of kibble delivered to their door," Walmart’s vice president, marketing store design, innovation and experience, Alvis Washington, explained in a statement.
He added, “In today’s omnichannel world, customers still want to experience – touch, feel and try – items so, we are now aiming to make customers feel wowed and proud when they shop with us. We’re using powerful design elements to show off amazing products that wow our customers, and when they see the value, they are proud of their choice and purchase.”
Finally, CNBC reported that Walmart refused to say how many of its 4,700 stores in the U.S. are getting the upgraded look. Then again, its spokesperson said that the company will be sharing more details and its plans for store revamps by the end of this month when it reports its earnings for the fiscal year.
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