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On the eve of the FIFA Women’s World Cup 2023, Visa Inc. and the U.S. Soccer Federation (USSF) announced a renewed multi-year partnership, cementing Visa's commitment to the development and support of women's soccer. This agreement strengthens Visa's role as a major financial backer, promising 50% of its investment toward women-centric soccer initiatives, including the U.S. women’s national team.
The new contract is an extension of Visa and U.S. Soccer’s existing collaboration, which will be in effect for five years. As part of the agreement officially revealed on Tuesday, July 18, the San Francisco, California-headquartered financial services company once again pledged to direct 50% of its investments to programs related to the U.S. women’s national team as well as other soccer initiatives for women.
As per Associated Press News, the deal will ensure that Visa will continue to be involved in the SheBelieves Cup international tournament in the United States every year. The company has been serving as its presenting sponsor in the said competition.
Visa and the U.S. Soccer Federation said that the renewal of their sponsorship contract means that the former will still be the exclusive payment services partner of the USSF’s women’s and men’s national soccer teams. The provision of special benefits to cardholders until 2028 is also part of the agreement to promote the group.
“Soccer’s popularity in the United States continues to surge and we are committed to working with U.S. Soccer to elevate the beautiful game for the athletes and the soccer community,” Visa North America’s chief marketing officer, Mary Ann Reilly, said in a press release. “Beyond creating seamless digital payment experiences or getting cardholders closer to the action, we are focusing on advancing parity in soccer to help future proof the game.”
U.S. Soccer Federation’s chief commercial officer, David Wright, commented, “We are excited to continue and expand our long-standing partnership with Visa as we head into a pivotal moment in time for soccer in the United States.”
Photo by: Visa Press Release
