Tottenham Hotspur star Son Heung-Min has signed an endorsement deal with UK luxury fashion house Burberry.
With a combined social media following of more than 12.6 million, Son, a South Korean national team soccer star, is one of the most well-known Asian players in European soccer.
Following Manchester City and England's Jack Grealish, who signed a reported seven-figure Gucci deal in April, and French striker Kylian Mbappe, who became a Dior ambassador in December, Son is the latest soccer player to partner with a high-fashion brand.
According to Son, he loves Burberry’s strive for imagination and innovation, which are values that he champions.


Blackstone Leads $400 Million Funding Round in Cyera at $9 Billion Valuation
Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing
LG Energy Solution Shares Slide After Ford Cancels EV Battery Supply Deal
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity
NBA Returns to China with Alibaba Partnership and Historic Macau Games
Asian Fund Managers Turn More Optimistic on Growth but Curb Equity Return Expectations: BofA Survey
The American mass exodus to Canada amid Trump 2.0 has yet to materialize
Apple Explores India for iPhone Chip Assembly as Manufacturing Push Accelerates
Japan Exports to U.S. Rebound in November as Tariff Impact Eases, Boosting BOJ Rate Hike Expectations
Why financial hardship is more likely if you’re disabled or sick
Republicans Raise National Security Concerns Over Intel’s Testing of China-Linked Chipmaking Tools
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit
U.S. Dollar Steadies Near October Lows as Rate Cut Expectations Keep Markets on Edge
MetaX IPO Soars as China’s AI Chip Stocks Ignite Investor Frenzy
Strategy Retains Nasdaq 100 Spot Amid Growing Scrutiny of Bitcoin Treasury Model
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series
Disaster or digital spectacle? The dangers of using floods to create social media content 



