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In the normal Tinder platform, users would swipe left or right depending on whether they like the profile of other people or not. Once there has been mutual swiping to indicate that they like each other, only then can they send messages to one another. With the launch of Tinder Gold, users can now see who liked them, which could potentially open up a new set of choices for potential partners.
Unlike the normal Tinder platform, Tinder Gold is a premium service that requires payment to be used. The feature has been in a test phase all over the world, including Argentina, Mexico, Canada, and Australia. This is the first time that it’s available in the US, TechCrunch reports. This also means that it’s now available globally.
The new feature that allows users to find out who liked them is aptly called Likes You and it is intended to balance one of the most frustrating parts about using Tinder. After all, it’s widely known that a lot of users simply swipe on every profile they can in order to cast as wide a net as possible. Unfortunately, this also took away much of what made dating so satisfactory.
With this new feature, users who were curious as to who liked them but they might not have liked will be able to get their answers. According to Brian Norgard, the chief product officer at Tinder, the feature also allows users to connect in a way they might not have otherwise.
“Some users have a lot of time to spend swiping and connecting with new people, but we’ve found that others want to maximize the time they’re able to spend on the app, and Likes You gives those users a way to swipe, match, and start chatting seamlessly,” Norgard said. “Tinder Gold provides subscribers with the fun and engaging swiping experience they love about Tinder, coupled with the efficiency and control of being able to see who’s swiped right on them first.”
Tinder Gold costs $4.99/month, CNET reports, but this price might change. Different regions may also experience different prices.
