HiteJinro has yet to reach a settlement with its unionized drivers even after five months into the conflict.
The new group combines Green Cola’s innovative, disruptive approach with the strong heritage of the Chitos group.
Mars' partnership with B&G Foods lets consumers experience the delicious and satisfying taste of Snickers in a completely new way .
Defiance mounts as the EU sends increasingly mixed signals on accountability for rule of law foibles
Analyst Ming-Chi Kuo predicts Apple will raise iPhone 14 costs, possibly increasing the base model’s price to nearly $1,000
Microsoft says making Activision Blizzard games exclusive to Xbox will not be profitable in response to Sony’s criticisms of the $68.7 billion acquisition
Starbucks CEO Howard Schultz revealed that they have been working on a very exciting new digital initiative that builds on our existing industry-leading digital platform in innovative ways.
ESM’s Three Cents complements Coca-Cola HBC’s existing adult sparkling beverage portfolio, which includes Schweppes and Kinley.
The agreement will see the UFC collaborate with Amazon Merch on Demand to launch a new range of merchandise, featuring a host of original designs.
Thailand lures Japanese travelers with 'boys' love' tourism
Thailand has begun a campaign to attract international tourists, especially the Japanese, by using the homegrown productions of "boys' love," or BL dramas.
The Japanese "yaoi" fiction, which emphasizes homoerotic relationships between male characters and served as the inspiration for BL dramas, is referred to as the "Y series" in Thailand. The productions have acquired popularity because of their potential to serve as a cultural export.
Around two years ago, word-of-mouth spread the Thai BL boom to Japan, and important works generated excitement on social media.
The Thai BL Twitter account for the office was created by Maya Murai, a 30-year-old employee of TAT's Osaka branch, who saw the potential for tourism. It currently has more than 20,000 followers. After seeing that 80 percent of Japanese fans of Thai BL had never visited the Southeast Asian country, she spotted an opportunity to market vacations to Thailand.
Eight people were instantly signed up when TAT's Osaka office advertised a trial tour to BL drama filming locations in Thailand for early June. This was a small but encouraging sign of Japanese tourists' interest in vacations centered around Thai BL.
The rise in Japan has reportedly spread to other Asian nations and South America, according to the office chief Chanyuth Sawetsuwan, causing the Thai government to start portraying BL dramas as strategic content intended to promote tourism.