|   Technology


  |   Technology


Tesla Films Landmark NACS Video with Ford, GMC EVs at Supercharger Hub

Tesla Supercharger hosts Ford Mustang Mach-E and GMC Hummer EV for NACS video shoot.

Many automobile manufacturers in the United States have embraced Tesla's North American Charging Standard (NACS). Consequently, the electric vehicle manufacturer's apparent presence during the filming of a promotional video showcasing its Supercharger Network and several non-Tesla electric vehicles did not come as a surprise.

Tesla Films NACS Adoption Video Featuring Non-Tesla EVs at Santa Monica Supercharger

By way of @houmanhemmati, images of the filming session were uploaded to X, the social media platform previously on Twitter. As the social media user stated, the video was reportedly being produced at Tesla's expansive 62-stall Santa Monica Supercharger. The site witnessed two noteworthy non-Tesla electric vehicles: the Ford Mustang Mach-E and the GMC Hummer EV. Additionally, Tesla electric vehicles, such as the Cybertruck, were in attendance.

As a result of the Supercharger site housing several non-Tesla EVs, electric vehicle enthusiasts have deduced that a video advertisement regarding NACS adoption is imminent. The video has garnered considerable enthusiasm from electric vehicle (EV) enthusiasts, given Tesla's propensity for producing engaging and enlightening promotional campaigns for its vehicles and services.

According to Teslarati, Stellantis declared its intention to implement Tesla's North American Charging Standard for its electric vehicles earlier this month. This development was significant, as Stellantis was the final major automaker to delay the adoption of NACS. Ford and General Motors (GM), the other two members of the Detroit Big Three, adopted NACS last year. Other prominent automotive manufacturers, including Hyundai, Toyota, Honda, Volkswagen, and BMW, have also committed to NACS.

The automotive industry is transitioning to Tesla's NACS, and additional public charging networks have begun to adopt the standard. ChargePoint and Electrify America are two examples. ChargePoint recently announced the implementation of NACS connector support. At the same time, Electrify America mentioned last year that it would begin stocking NACS and the customary CCS connectors at its charging stations.

In November 2022, Tesla introduced the North American Charging Standard (NACS). Tesla stated in a blog post that its charging connector is the optimal option for electric vehicles in the region, as it is already utilized in the company's Superchargers in North America. “The Tesla charging connector is the most proven in North America, offering AC charging and up to 1 MW DC charging in one slim package. It has no moving parts, is half the size, and twice as powerful as Combined Charging System (CCS) connectors,” Tesla wrote.

Tesla's Social Media Strategy Evolves Beyond Elon Musk, Gains Community Approval

A "Tesla Twitter after Musk" appears to be taking shape. In light of Elon Musk's ongoing discourse on personal convictions on X, Tesla executives have assumed responsibility for the electric vehicle manufacturer's social media communications. The electric vehicle community is raving about it thus far.

For years, Elon Musk has served as Tesla's de facto spokesperson on social media. However, Musk's updates for companies such as Tesla have diminished since acquiring Twitter, which was renamed X. Even Tesla bulls and devoted admirers have expressed concern in recent months regarding Musk's apparent preoccupation with social media subjects that negatively impact public opinion of the electric vehicle manufacturer, including politics and racism.

Musk's heightened engagement on X is rational, given his endeavors to ensure the financial viability of the social media platform. Elon Musk retains unrestricted authority to publish content and engage in discussions on social media, particularly on a platform under his ownership. Thankfully, other organization leaders are prepared to address the concerns and feedback of the EV community regarding Tesla's products and services.

Tesla Executives Step Up on Social Media, Engage Directly with EV Community

This phenomenon is evident in the heightened engagement of key personnel such as Rohan Patel, SVP of Powertrain and Energy Engineering, Lars Moravy, VP for Vehicle Engineering, and Martin Viecha, VP of Investor Relations, in X-related endeavors. Like former CEO Elon Musk, a review of Tesla executives' feeds reveals that they are now personally responding to the concerns and feedback of EV owners.

Teslarati reports that there was evident in Patel's astute and composed analysis of Giga Berlin after Grunheide denied the facility's expansion proposals and Viecha's commitment to enhancing Tesla's search engine optimization (SEO) rankings on Google following a Tesla bull's observation that the descriptions of the Model S and Model X had not been revised in years. In addition, Drew Baglino has declared an imminent enhancement to Sentry Mode, while Lars Moravy has contributed significant analysis regarding the remarkable efficiency of the Model 3 Highland.

On X, the heightened social media engagement exhibited by Tesla executives has thus far elicited an overwhelmingly favorable reaction, with longstanding bulls remarking that it's encouraging to see the company once again provide regular updates. Presently, such a system functions exceptionally well, as it permits Elon Musk to openly discuss the most important subjects while also providing members of the Tesla community with social media interaction from the electric vehicle manufacturer's board of directors.

Photo: Manny Becerra/Unsplash

  • Market Data

Welcome to EconoTimes

Sign up for daily updates for the most important
stories unfolding in the global economy.