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Starbucks, Fila collaborate to launch limited edition products in the Asia Pacific

Photo by: Starbucks Press Release

Starbucks and Fila team up to release items that their customers would surely like. The companies have designed and launched some bags, drinkware, apparel and more limited edition items.

Through Starbucks and Fila’s partnership, they would like to showcase both companies’ heritage. The fusion will surely display their modern interpretation of their own image that are both classic and dynamic.

The new Starbucks x Fila collection

The items that the two most popular brands in the world are offering include tumblers, mugs, ID lanyards, mesh bag, tote bag, bucket bag, carryall bag and Fila apparel with its signature color of navy, white and red. These are also collector’s items for customers who are always on the lookout for new items from Starbucks.

The color scheme for these products will of course feature the well-known shades of Starbucks and Fila. The items were designed to show timeless elements and they can be easily mixed and matched as well so they are all good buys.

“Starbucks is excited to partner with FILA for the first time in this bold new collection,” Starbucks Asia Pacific product and marketing vice president, Erin Silvoy, said in a press release. “The Starbucks X FILA collection unites Starbucks' mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good. We can’t wait to share these limited-edition items with our customers across the region.”

Where to get the limited edition collaborative items

Page One noted that the Starbucks x Fila product line will be out for sale starting July 20. They will be exclusively available to customers in the Asia Pacific only and can be bought from select Starbucks outlets nationwide.

In the Philippines, it was mentioned that it will also be available through the e-commerce platform, Lazada, on Starbucks’ flagship store there. All the pieces will be on sale until supplies last.

“Our first collaboration with Starbucks is sure to energize customers and fans across Asia,” apparel division head manager of Fila Korea, Chase Park, said. “We’re proud to join forces with Starbucks to offer a wide range of exclusive items that will help customers explore their own unique style and chase new experiences all summer long.”

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