Starbucks Adds Alcoholic Drinks in South Korea Stores

Starbucks Korea will start serving cocktail drinks at one of its branches in Busan. The leading coffee chain brand will also add more locations that can serve alcoholic beverages to customers.

At this time, Starbucks customers in South Korea can enjoy different cocktails at its Haeundae store. According to Korea Joongang Daily, the company is also considering introducing these types of beverages to some stores in Jeju Island but has not yet decided on an exact location.

Launch of Cocktails in Starbucks

The global coffee shop brand said that it will include cocktail drinks on its menu board in select stores in the country as early as the end of this month. The confirmed outlet at this time is the Busan X the SKY branch. This place is known as the highest Starbucks location in the world. It sits on the 99th floor of the Haeundae LCT, The Sharp building.

Starbucks selected this branch as it is also a popular tourist destination. "Customer demand has driven this decision, with many expressing interest in enjoying cocktail drinks while admiring the night view at the Haeundae X the SKY branch," an official of Starbucks Korea told the Korea JoongAng Daily on Tuesday as he explained the company's choice of location.

He went on to say that many customers have also requested alcoholic cocktail blends like those typically enjoyed in bars. Thus, they have considered and are now launching them in Haeundae.

Alcoholic Beverages at Starbucks

Yonhap News Agency reported that before introducing the cocktails, Starbucks was selling these types of drinks in the United States and China. In South Korea, some stores, like the Yeoju Jayu CC branch in Gyeonggi-do, already sell the Byuldabang Lager beer.

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