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US burger chain Shake Shack opened its first store in Thailand at Bangkok’s CentralWorld in partnership with Hong Kong-based licensee Maxim’s Caterers.
Shake Shack will open 15 more stores across Thailand by 2032 as part of its strategy to increase its Southeast Asian presence.
Shake Shack CentralWorld’s design is inspired by the brand’s first location in New York City and Bangkok’s vibrant energy, featuring textured pink and green plaster finishes.
Local artist Navin Rawanchaikul created the store’s mural featuring.
The store also features a 36-seat outdoor patio overlooking CentralWorld’s main square.
The Centralworld store offers the chain’s signature items, including ShackBurger, Chicken Shack, and Chicken Bites, together with Pandan Sticky Rice Shake.
Hong Kong-headquartered Maxim’s has operated F&B businesses for more than 60 years, including licenses for brands including Starbucks, Genki Sushi and Ippudo Ramen, The Cheesecake Factory, and Shake Shack.
