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Samsung Electronics Co. accounted for 10 percent of the global smartwatch shipments in the July-September period brisk sales of the Galaxy Watch3, up 2 percent from a year earlier, to take the third position in the market.
Consequently, Samsung surpassed China's BBK Electronics Corp., which garnered a 7 percent share.
Apple Inc. kept its top spot in the third quarter with a market share of 28 percent, up 2 percent from last year.
It was also during the third quarter when the Apple Watch SE was launched as its first mid-tier smartwatch.
According to Lim Su-Jeong, a senior analyst at Counterpoint Research, Samsung appeals to fewer premium consumers than Apple, giving it weaker demand from its base market during the pandemic.
But the third-quarter launch of the Galaxy Watch3 allowed it to rebound, growing 59 percent -on-year with good growth momentum.
The Galaxy Watch3, which has a rotating control bezel, was launched in August.
