Samsung grabs all-time high global TV market share

Samsung Electronics posted a third-quarter TV sales revenue of $9.3 billion, up by 22 percent on-year, and gaining an all-time high 33.1 percent of the global TV market in terms of revenue.

The company sold 14.85 million TV units during the July-September period, up by 39 percent on-year, representing 23.6 percent of the global total.

Industry sources attribute robust sales of QLED and large TVs to Samsung‘s increased presence amid the pandemic.

Samsung's global sales of QLED TV units in the third quarter totaled 2.33 million, doubling last year's 1.16 million units.

Cumulative sales of QLED TV units so far this year have reached 5.04 million units, almost reaching the 5.32 million sold for the entire 2019.

Samsung Electronics accounted for 53.5 percent of 80-inch or larger screen TV units sold globally, with Sony a distant second with a 21.5 percent share, trailed by LG Electronics with a 14.1 percent.

LG Electronics was the second-largest player in the global TV market in the third quarter, posting a 16.6 percent share in terms of revenue, followed by Sony with 10.1 percent.

Samsung and LG combined for 49.7 percent of the revenue of global TV sales.

In terms of the number of units sold, the two South Korean firms accounted for 35.2 percent, surpassing sales by Chinese firms, which came to 33.8 percent.