Samsung Partners With Dezeen for Global 'Re:Create Design Challenge' to Upcycle Old Devices

Samsung Electronics, in collaboration with UK design magazine Dezeen, announces the 'Re:Create Design Challenge,' a global contest aimed at upcycling and recycling old Samsung devices. The initiative reflects Samsung's commitment to promoting sustainable practices and unleashing the power of creative design.

The event has the goal of promoting and encouraging people to recycle and reuse materials used in Samsung Electronics products. Everyone who is 18 years old and over is qualified to join the competition, which is offering a cash prize of £10,000 or about $12,427.

According to Aju Business Daily, the company emphasized the difference between recycling and upcycling old or used items. It explained that recycling involves the collection of waste materials and turning them into new materials through a process. On the other hand, upcycling is creating something new out of discarded materials and turning them into more valuable items.

Previously, Samsung Electronics showed upcycling is being done by creating a portable eye-testing device using materials from Galaxy smartphones that have already been disposed of. The upcycled devices were distributed to Indian hospitals to help treat people with vision impairment.

Samsung Electronics and Dezeen launched the global design contest this week. The partners named the event "Re:Create Design Challenge," and interested individuals around the world are encouraged to join by presenting their creative ideas for recycling, reusing, and upcycling old Samsung devices.

"We live in an era of uncertainty and unlimited opportunity, especially for design creatives," Samsung Electronics' president and head of corporate design center, TM Roh, said in a statement. "Samsung believes in the power of creativity, and our future needs to be protected and transformed through meaningful and sustainable innovations. We hope this competition provides a spark that leads to impactful change for all of us."

Samsung and Dezeen's Re:Create Design Challenge will accept entries until July 19 only at exactly 11:59 GMT. The companies will announce the shortlisted candidates in August via publication in Dezeen's magazine.

Finally, the finalists and the ultimate winner are set to be revealed in October. There will be two runner-ups who will get £4,000 each, while the grand winner is receiving £10,000.

Photo: Samsung Newsroom