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Nissin Foods Holdings Co. reported selling 50 billion units of its Cup Noodles worldwide, ahead of the 50th anniversary of the product's launch this September.
Cup Noodles has become a longtime seller thanks to aggressive promotion, the development of products with a variety of flavors, and successful sales overseas, according to Nissin, Japan's leading instant noodle maker.
Nissin reached 40 billion units in sales in 2016 and reached 50 billion units in May this year.
Koki Ando, Nissin Foods Holdings president, attributed their success to global support from consumers.
After its creation on Sept 18, 1971, Cup Noodles grew to become a leading instant noodle product.
Using an advertising campaign targeted at the younger generations, Nissin achieved record sales for Cup Noodles in Japan for four straight years from fiscal 2017 to fiscal 2020 ended March.
