Macy's would sue the owner of a massive billboard adjacent to its flagship store on 34th Street in Manhattan to stop Amazon on advertising on it.
According to Macy's, it would be "irreparably damaged" by Amazon, and that it had the rights for nearly 60 years to stop any other retailer from advertising on the sign.
Both Macy's storefront and the billboard are prominently featured in TV coverage of the annual Macy's Thanksgiving Day Parade.
The billboard is seen annually by millions of New York residents, commuters, and tourists who pass through Herald Square, where the store has been located since 1902.
While it seems that the 2,200-square-foot billboard is attached to Macy's property, it is actually to an adjacent building owned by a unit of Kaufman Realty Corp., which owns the billboard.
Macy's claims that the terms of the agreement with Kaufman forever limit selling the space to any other "establishment selling at retail or directly to any consumer.
The suit said that Kaufman believes they were not bound by the restrictions in the 1963 contract.
Amazon is reportedly considering putting up brick-and-mortar outlets similar to department stores.


Minnesota Judge Rejects Bid to Halt Trump Immigration Enforcement in Minneapolis
US Judge Rejects $2.36B Penalty Bid Against Google in Privacy Data Case
Fed Governor Lisa Cook Warns Inflation Risks Remain as Rates Stay Steady
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal
Jerome Powell Attends Supreme Court Hearing on Trump Effort to Fire Fed Governor, Calling It Historic
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal
Australia’s December Trade Surplus Expands but Falls Short of Expectations
Global Markets Slide as AI, Crypto, and Precious Metals Face Heightened Volatility
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure
Gold and Silver Prices Rebound After Volatile Week Triggered by Fed Nomination
Court Allows Expert Testimony Linking Johnson & Johnson Talc Products to Ovarian Cancer
CK Hutchison Unit Launches Arbitration Against Panama Over Port Concessions Ruling
Federal Judge Restores Funding for Gateway Rail Tunnel Project 



