Responsible Fans Rewarded at Kansas Speedway

Kansas City, KS, May 15, 2017 -- Before the first-ever night race of the Monster Energy NASCAR Cup Series era, responsible fans earned valuable rewards at the Go Bowling 400 at Kansas Speedway by making the pledge to never drive drunk. The race marks the third consecutive race where the track, Americrown and Techniques for Effective Alcohol Management (TEAM) Coalition have partnered to promote responsible drinking and traffic safety.

A total of 125 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at the Hollywood Casino 400 at Kansas Speedway on October 22, 2017.

“While we want every fan that comes to Kansas Speedway to enjoy everything about their race experience as much as possible, safety is always the top priority,” said Patrick Warren, president of Kansas Speedway. “With that in mind, we commend the fans that chose to serve as designated drivers for their family or friends during race weekend.”

“Americrown believes responsible alcohol consumption improves the fan experience at events,” said Rishi Nigam, Vice President of Americrown. “As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.”

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks and beer companies," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."

About Kansas Speedway
Racing returns to Kansas Speedway on Friday, May 12 with the NASCAR Camping World Truck Series Toyota Tundra 250, and Saturday, May 13 with the Monster Energy NASCAR Cup Series Go Bowling 400 under the lights! In October, the Hollywood Casino 400 is an elimination race in the Monster Energy Series playoffs on Sunday, Oct. 22. The NASCAR XFINITY Series Kansas Lottery 300 will again be a part of the playoffs for the NASCAR XFINITY Series on Saturday, Oct. 21, while the ARCA Racing Series presented by Menards will wrap up their season on Friday, Oct. 20. Tickets are currently on sale by calling 866.460.RACE (7223) or online at www.kansasspeedway.com.

General parking is always free at Kansas Speedway and fans can bring in one 14x14x14-inch soft-sided cooler with their favorite food and beverages. Fans also have the opportunity to purchase a parking pass to park closer to the Speedway, and also VIP Tailgating options are available. Call 913.328.3391 for additional information. Fans can follow Kansas Speedway on Facebook at www.facebook.com/kansasspeedway or follow us on Twitter (@kansasspeedway).

About Americrown
Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it!

Americrown's team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests' experience! For more information, visit www.americrown.com.

About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.org.

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Jill Pepper, TEAM Coalition, 703-647-7431, [email protected]
Kelly Hale, Kansas Speedway, 913-328-3311, [email protected]