Puma signs Skepta as global ambassador to bring new vision, revolutionize sportswear industry

Puma has tapped British-Nigerian grime MC, rapper, and record producer Skepta, as its global ambassador for designing products and curating global marketing campaigns.

The sportswear giant described Skepta’s role as “incredibly hands-on” in sharing his deep knowledge of culture, music, art, and style.

Puma’s CEO Bjoern Gulden added that Skepta, also known as Chief Joseph Olaitan Adenuga Jr, will play a multifaceted role, bringing to life his knowledge and vision in helping them revolutionize their progressive space.

Skepta’s organic talents lie in creating innovation in the arts.

According to Puma, Skepta will work with them to bring a new vision to its men’s business.

Skepta said that together with Puma, they can put their spin on things and create a new way of thinking about fashion and style.