Practical Welding Today Becomes The WELDER in Relaunch and Refocus of Leading Industry Publication

Elgin, Ill., Sept. 12, 2017 -- FMA Communications (FMAC) announces that its industry-leading publication, Practical Welding Today, has become The WELDER, a relaunch with new features, a new look, and a new focus on the welder. The first issue to reflect the changes is the September/October issue. The publication will maintain its current subscriber base as well as its 6x frequency.

The WELDER logo

Subscribers will see more opportunities to participate in The WELDER’s media brand. “Welding Hacks,” for example, lets subscribers submit their own fixes from the field in a “wisdom of crowds” approach. Subscribers also can expect to see more case studies.

Online, viewers will continue to see such highlights as videos and webinars. New to the site will be a gallery of projects and a collection of Welding Hacks, many of which do not appear in print.

“Welders are passionate about their craft,” said Amanda Carlson, editor of The WELDER. “We spend a lot of time with our readers, and we know that they are very creative and proud of what they do. These changes reflect the spirit of our subscribers. And the content is more practical than ever.”

Additionally, advertisers will gain from new lead-generation programs across all media touched by The WELDER. “We’re excited about the brand,” said Dave Brambert, group publisher of FMAC. “We get positive feedback from our subscribers on a regular basis, and this builds on what we know about the welder.

“Our go-to-market strategy is threefold,” Brambert continued “Knowledge, power, and engagement. We know who these people are, what kind of purchasing power they have, and how engaged they are with our brand. We are very excited to improve how we serve both readers and advertisers.”

About FMAC

FMA Communications Inc., the publishing affiliate of the Fabricators & Manufacturers Association (FMA), serves the metal forming and fabricating industry by publishing business-to-business magazines, e-newsletters, vendor directories, and websites. Other publications include – The FABRICATOR®, The Tube & Pipe Journal®, STAMPING Journal®, The Fabricator® en Espanol, Canadian Metalworking, and Canadian Fabricating & Welding. www.thefabricator.com

About FMA

The Fabricators & Manufacturers Association, International® (FMA) is a professional organization with more than 2,500 individual and company members working together to improve the metal processing, forming and fabricating industry. Founded in 1970, FMA brings metal fabricators and equipment manufacturers together through technology councils, educational programs, networking events, and FABTECH®, the industry’s leading trade show. FMA also has a technology affiliate, the Tube & Pipe Association Intl. (TPA), which focuses on the unique needs of companies engaged in tube and pipe producing and fabricating. FMA’s charitable foundation, Nuts, Bolts & Thingamajigs®, provides grants to community and technical colleges to produce manufacturing summer camps for youth ages 12-16 to introduce them to manufacturing career options. The foundation provides scholarships for qualified students in post-secondary educational programs leading to careers in manufacturing as well. www.fmanet.org

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/85849eb0-c45a-4d3f-aa24-130ce952e5f8

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/23515d95-0ccf-4903-9a68-206b60ae57c2

Randy Myers
FMA Communications, Inc.
(815) 399-8700
[email protected]