Nvidia Reveals 9.3% Stake in AI Cloud Firm Nebius Following $2 Billion Investment 
Morgan Stanley Downgrades Adobe, Workday as AI Transition Raises Growth Concerns 
Foxconn Wins First SpaceX AI Server Contract Worth Estimated $52 Billion 
Nike Shifts China Online Sales Strategy to Boost Brand and Fight Local Rivals 
TSMC Sees Multi-Year AI Chip Demand as Arizona Expansion Reaches $265 Billion 
Jamie Dimon Warns Anthropic's Mythos AI Poses National Security Risks 
Why Maruti Suzuki Is Losing Market Share in India as SUVs and Premium Features Gain Popularity 
Nvidia Partners With Fanuc and Yaskawa to Accelerate AI Robotics in Japan 
Samsung Eyes Up to $1.14 Billion Investment in AI Startup Mistral 
Bank of America Says These Overlooked AI Stocks Could Be the Next Winners 
SpaceX Targets Thursday Launch for Starship's 13th Test Flight After Last-Minute Delay 
SpaceX Eyes Pentagon AI Deal as Cloud Pricing Strategy Pressures CoreWeave 
SpaceX Q2 Earnings on Aug. 4 Set Stage for Historic Insider Share Unlock 
Judge Approves Anthropic’s $1.5 Billion AI Copyright Settlement With Authors 
Nationwide Data Center Protests Highlight Growing Backlash Against AI Expansion 
Chalco Shares Jump as Chinalco Plans Up to $300 Million Stake Increase 
Sam Altman Admits OpenAI Missteps, Promises Major AI Comeback Focused on User Freedom 
Sony just launched its new loyalty program called PlayStation Stars in Asia, including Japan, on Thursday. Players soon noticed that one of the perks of reaching the highest tier is getting better customer service, but others are not on board with it.
In PlayStation Stars, players will earn loyalty points or digital collectibles (not NFTs) by completing campaigns and activities, as well as collecting trophies. Sony said loyalty points earned can be used to redeem PSN wallet funds and “select PlayStation Store products.”
PlayStation Stars have four levels. The highest tier will be unlocked after buying four full-priced games from the PS Store and collecting 128 uncommon trophies. Following the program’s launch in Asia, Japanese gaming news outlet Automaton pointed out that one of the exclusive perks for players in Level 4 will be given priority when contacting customer support.
The official FAQ for PlayStation Stars calls this Premier Support. “Level 4 Members in select countries will have the added benefit of Priority routing to our chat support team,” Sony said. Simply put, Level 4 customers will be able to skip the line when using PlayStation’s customer service.
Giving priority customer service to loyal customers, which usually means those who have spent more than others, is not new. But some PlayStation users reacting to Automaton’s report expressed disappointment over the prioritization.
One Twitter user pointed out (via machine translation) that customer support should be provided equally. They added that some players might like fewer games than others, while there may be gamers who simply cannot afford to spend big money on the PS Store.
A PlayStation Plus subscription is not required to join PlayStation Stars. But Sony said PS Plus members would earn points for every purchase they make (including monthly subscription) on PS Store. Actual purchases are not the only way to earn points, though. Sony said it would regularly update campaigns and activities players can participate in to earn PlayStation Stars points.
The company announced that one of the first campaigns in the program is called Hit Play/1994, where PlayStation Stars members have to match song clues to a game. They will have to launch the game of their answer, and they will win “a special collectible” if they guessed correctly.
The PlayStation loyalty program will launch worldwide next month. PlayStation Stars will be available in North and South America starting on Oct. 5. It will go live in Europe, Australia, and New Zealand on Oct. 13.
Photo by Marco Verch from Flickr under Creative Commons (CC BY 2.0)
